Build a sustainable multi 6 or 7-figure Real Estate business, without burnout and old school marketing tactics

There's a better way to build your business with less
hustle for more money, freedom, and impact.

Stuck at 6-figures in your Real Estate Business?

The Listings Lab Guide will show you how you can double your revenue without sacrificing your lifestyle or freedom.

This field is for validation purposes and should be left unchanged.

Hi, I’m

Jess Lenouvel

If you’re like me, you probably got into real estate for 3 reasons: unlimited income, freedom, and to help people.

I was an agent in one of the most saturated markets for over a decade and built a 7-figure business with streamlined marketing and operations systems and only a small team.

Now, I’ve helped over 1000 agents implement what I had to learn through trial and error so they can regain control and freedom over their lives and have unlimited scalability in your business..

If your business doesn’t work for you, then it’s not working. 

I found myself at dinner one night knowing that I needed to make a change. 

I was on a date with my husband (and co-founder of The Listings Lab), Yves, the love of my life. 

I’d made hundreds of cold calls that day, and now, it was after work, which meant that all the people I’d called were calling me back.

We were mid-conversation about our future and taking a vacation (a rarity at that time because I didn’t have systems in place and was relying on old school marketing tactics) when my Apple watch buzzed. And like a reflex, I took my napkin, spit my half-chewed spaghetti into it, and walked out for a call that turned out to be pointless. The person wasn’t interested.

The look on his face when I sat back down was my breaking point. Any talk about our future had vanished for the evening. I knew that how I was running my business wasn’t working.

Can you relate?

If so, the good news is it’s not your fault. It’s no accident that so many agents struggle and fail. The model is broken.

We’re taught to pick a zip code and be everything to everyone.

If so, the good news is it’s not your fault. It’s no accident that so many agents struggle and fail. The model is broken.

We’re taught to pick a zip code and be everything to everyone.

We’re told to cold call for 3 hours a day—who has time for that? We’re taught to call and call and call until that person says, “Okay, I’ll talk to you” or “Leave me alone!”

We’re conditioned to hustle 24/7, door knock, print flyers, and buy billboards with giant pictures of our heads.

It’s super old school, expensive, and inefficient. We treat the industry like we’re still selling vacuum cleaners door to door (but even the vacuum companies don’t do this anymore!)

Imagine if a stranger approached you in the street and said, “Hey, can I kiss you?” You’d probably feel weirded out, right?

Unfortunately, that’s how most agents market themselves today—they try to close the deal without building any kind of long-term connection.

What if I told you that there was another way forward? A better, easier, more strategic path to getting more real estate listings?

It took a lot of trial and error to bring a unique and modern approach to real estate marketing, but eventually, I figured it out.

First, stop being all things to everyone. 35 years ago, my mom picked a niche—real estate for doctors. She completely dominated and never had to prospect again.

Second, shift your mindset: You’re not an agent; you’re a marketer.

After getting my real estate license at 21, I got a giant grey pager. I felt so cool and legit. Imagine if I pulled it out at a party today—would it be effective when everyone else is glued to their smartphones?

The way we communicate has changed. The old tactics worked when there was no internet.

Now, with the internet, you have to leverage where people’s attention is. Social media is one of the easiest free ways to do this; it just has to be done right. And it doesn’t take a lot of work.

While most agents just focus on acquiring the lead, The Listings Lab Method uses a nine-point psychological sequence to transform a stranger into a client using content.

Rather than having 300 one-to-one calls that drain the life out of you, you could make a video that reaches 1000s of people.

People only move every 3-7 years. When you give them a reason to follow you the rest of the time by authentically providing value, you’re always top of mind.

When you become the big fish in a small pond, the result is magical—as people are ready to list their house, there’s no other option but you.

Real estate is like natural selection. The agents who thrive are the ones who adapt. What got you here won’t get you there.

When you become a good marketer, you no longer have to chase and eliminate the competition.

Would you rather chase clients with old-school marketing and stay stressed out on the hamster wheel?

Or do you want to attract clients by working less and finally getting the unlimited freedom, income, and impact you deserve?

Create success without sacrificing freedom
by learning how to leverage the right tools.

The Listings Lab Programs

Regardless of where you’re at in your real estate business, you probably feel overwhelmed, burnt out, stressed, and confused.

Maybe you previously hired a marketing company but got poor results for a high cost.

Secretly, you feel like an imposter. (I’ve been there, and it’s horrible!) You may lack confidence and feel embarrassed because you don’t know what you don’t know. Your business is stuck.

But you’re also excited about the possibility of what you can create.

We firmly believe that with a scalable business model and omnipresent marketing strategy, you can lay the groundwork for a 7-figure business, drive sales, and attract dream clients who will stay loyal.

If you have an open mind, are prepared to put in the effort, work smarter, and show your true self, we’re confident that our programs will change your life, like they have for over a thousand other agents, just like you. Just click below on where your business is at, and we’ll take you to the program that will serve you best.

Stuck at 6-Figures?

The Listings Lab

You’ve built a growing real estate business, congrats! But, despite the grind and stress, your business is not meeting its potential.

Your only source of advice has been the real estate gurus who emphasize hustle, overworking, cold calling, and door knocking. That’s just how the industry is.

But you’re going through the motions, wasting hours a day chasing leads without really knowing where your next deal is coming from. It’s not sustainable. It feels pushy, inauthentic, and annoying. And it only leads to working with clients you don’t like and who don’t respect you.

You’ve built a growing real estate business, congrats! But, despite the grind and stress, your business is not meeting its potential.

Your only source of advice has been the real estate gurus who emphasize hustle, overworking, cold calling, and door knocking. That’s just how the industry is.

But you’re going through the motions, wasting hours a day chasing leads without really knowing where your next deal is coming from. It’s not sustainable. It feels pushy, inauthentic, and annoying. And it only leads to working with clients you don’t like and who don’t respect you.

You know you’re capable of more but don’t have the bandwidth to take on more work.

The Listings Lab is our flagship mentorship and training program. It teaches you how to nurture a consistent lead generation machine (using organic traffic and paid advertising) to scale your revenue exponentially.

We’ll guide you through the whole journey to stay top of mind for your ideal clients and become the biggest name/expert in your market.

You’ll automatically and predictably generate highly qualified leads to quickly scale and stabilize your business beyond $800K/year—all without giving up control of your vision, burning out, or tripling your stress. That way, you can enjoy more freedom and a better lifestyle.

You’ll get a ton of support with weekly group mentorship calls, lifetime access to a private, members-only community, and course content that updates as marketing changes (which is often).

You’ll learn to create powerful relationships at scale, attract strangers to you as their one and only choice to list their home, and leap to 7 figures by working less.

You’ll get a ton of support with weekly group mentorship calls, lifetime access to a private, members-only community, and course content that updates as marketing changes (which is often).

You’ll learn to create powerful relationships at scale, attract strangers to you as their one and only choice to list their home, and leap to 7 figures by working less.

Multi 6 or 7-Figures?

The 7-Figure
Agent Collective

The GCI of your business is at least $200K/year. People may say you’ve “made it,” but you know your business is capable of way more. It’s operating at a fraction of its potential.

You’re still a single agent, or you have a small team that’s ineffective and forces you to wear most of the hats. All your time goes into the business, and you neglect the things you really want.

Shifting from agent to CEO has become a painful struggle. You want to grow and scale your income to multiple 7-figures, but working more is impossible and not even desirable. You’re barely keeping your head above water…it’s only a matter of time before something breaks.

The 7-Figure Agent Collective is a high-level year-long mastermind that gives you the roadmap to leverage a team of A-Players with proven systems to scale your business beyond 7-figures.

You’ll learn how to build and lead a team and implement systems that handle all the draining stuff you don’t like, so you focus on what you do best.

Build a business you can feel good about and proud of. And win back more free time to focus on the things that matter to you.

The 7-Figure Agent Collective is a high-level year-long mastermind that gives you the roadmap to leverage a team of A-Players with proven systems to scale your business beyond 7-figures.

You’ll learn how to build and lead a team and implement systems that handle all the draining stuff you don’t like, so you focus on what you do best.

Build a business you can feel good about and proud of. And win back more free time to focus on the things that matter to you.

Below 6-Figures?

The Accelerated Agent

Maybe you’re new to the business and just spent $5-6K getting your license, so you don’t want to spend even more money on generating leads.

Or you’ve been around for a few years, but your business is stuttering below 6 figures, and you haven’t figured out a way to grow your database.

Perhaps the real estate gurus have told you to door knock or cold call, but it’s not working, scalable, or fun.

Presumably, you’ve tried social media—most of us have a Facebook profile, right? But you can’t figure out how to make it work for your business, or you don’t even know where to start.

You want to grow your revenue, scale your business sustainably, and hit the 6-figure mark, but you want to market in a way that feels good and not pushy or annoying.

The Accelerated Agent will help you narrow in on your niche and leverage social media marketing, mainly Facebook and Instagram.

Using proven psychology strategies, you’ll build long-lasting relationships and attract a consistent flow of your ideal client who is thrilled to work with you. This means you’ll ditch the clients who only work with you if you’re the cheapest or pick up the phone fastest.

You’ll also get a ton of support with monthly group coaching calls and lifetime access to an exclusive Facebook community.

The Accelerated Agent will help you narrow in on your niche and leverage social media marketing, mainly Facebook and Instagram.

Using proven psychology strategies, you’ll build long-lasting relationships and attract a consistent flow of your ideal client who is thrilled to work with you. This means you’ll ditch the clients who only work with you if you’re the cheapest or pick up the phone fastest.

You’ll also get a ton of support with monthly group coaching calls and lifetime access to an exclusive Facebook community.

Here are some of our members who’ve grown their Real
Estate Business quickly using The Listings Lab Method

“A breath of fresh air…I’ve already 7X’d my program investment”

The really cool thing about this program is learning about yourself and your strengths. I’m now changing directions and focusing on a new niche.

Instead of bending over backward to acquire unappealing leads, the power of drawing attention towards yourself is incredible.

Paul stavros

“I have to share this because it's been a year since I signed up to the Listings Lab.”

December 1, 2020, I was exhausted, frustrated, and upset that my Business was running me to the ground. I had the worst year in my business. It wasn't fun anymore. I had demanding clients that I felt I had to cater to and who didn't really see my value. I've been in Real Estate since 2003 and I knew the old ways of doing things were not going to help me anymore. My anxiety was high and I was seeking a better way to connect with people. I knew that being genuine and showing who I truly was, resonated with the right people. But I didn't have any systems in place, so I was flying by the seat of my pants. I kept seeing Jess in my newsfeed, and it stopped me in my tracks. After reviewing what she was offering, and listening to people who had gotten help by using her system, I felt this was the answer. I signed up on December 1, 2020, and I haven't looked back. It took me 14 weeks to get everything up and ready. It was overwhelming but I was determined. I have to admit, there were times I had doubts and I was questioning if this was really going to work. Today on December 1, 2021, a year later, I can honestly say that I've had, the best year of my career. I have gotten good-quality clients and the right clients that I want to work with. I have increased my income. I'm telling better stories. I work 20-40 hours a week which allows me to be there for the people and things that matter the most. I'm not fighting to convince someone to use my services. I'm not cutting my commission to make people happy. And the right clients come to me. I don't run like crazy to get more clients. And since I understand the system better, I am reviewing the course again because I know I can improve it even more and make 2022 even better. Thanks, Jess and your team for making this all happen.

CÉLINE EADY

“I’ve been selling real estate for over 34 years…in a few months, Jess rewarded me more than all of my top producing years combined.”

I grew up in a different era. Technology is not my thing. But today, it’s a must. Jess taught me how to do it the right way and the results are amazing. From seeing the success of the other Listings Lab private members, I’m convinced it’s fail-proof.

Mary Olson Burak

Win / Accountability: I took a little break from my entire business for a few months. I considered it a vacation.

I'm back as of today. I turned my ads back on at 2 PM PST (today); it's now 7:30 PM PST (5 hours).

I've received three DMs with qualifying questions and ONE INCOMING PHONE CALL, and she's getting a lender intro in the AM!

Let's not forget the 13 leads that came in!

I have to share this because it's been a year since I signed up to the Listings Lab.

December 1, 2020, I was exhausted, frustrated, and upset that my Business was running me to the ground. I had the worst year in my business. It wasn't fun anymore. I had demanding clients that I felt I had to cater to and who didn't really see my value...

“Hi! Wanted to share a great weekend win.”

Over 5 years ago I was in a coffee shop with my daughter who was just a few month old at the time. I met a woman who had also just had a baby. We talked for a bit about sleep training and that was it. Two days ago she messaged me on Facebook and asked I could help her family buy their first home...

First firm deal through lead gen.

Out actively with #2.

Listing coming in 2 weeks through content.

New buyer from content on the way.

Couple in the pipeline.

Just finished my email sequence and have a great lead form ad going already.

GROW Your Real Estate Business…
Without Sacrificing Your Freedom or Your Income…
Read the Latest Free Articles

Blog

The Ultimate Guide On How To Close Real Estate Deals In 8 Simple Steps

Want to know a winning framework for how to close real estate deals every single time? You’re in the right place. A lot of agents tend to overcomplicate sales. But in reality, sales is simply connecting the right person with the right solution. Jess sat down with world-class entrepreneur and legendary high-ticket sales expert, Erica […]

Blog

How To Build A Winning Signature Real Estate System That Gets Your Clients Consistent Results

Want to know the biggest difference between run-of-the-mill six-figure agents and multi-6 and 7-figure agents? A signature real estate system.  Six-figure agents sell themselves.  But seven-figure agents sell their system. I know this because I was guilty of it, too.  I built a business where everyone knew my name. It was all about me.  Referrals […]

Blog

5 Things Heather Did To Explode Her Real Estate Business To 7 Figures

Heather Hadden is one of our STAR alumni from The Listings Lab.  She started the program in December 2020 and has grown by leaps and bounds since enrolling.  Just six months after joining the program, she doubled her business.  She remembers having a crazy sales goal for 2021, and not believing it would actually happen. […]

Why did Berkshire Hathaway Home Services invite Jess Lenouvel
to speak at their sales convention for 55,000 agents?

Because she captivates, educates, and provides value to audiences like no one else in Real Estate…
Play Video
"The Listings Lab Live was a magical
experience and I can’t wait to grow!"

Ara Mamourian

Donec congue, nunc vel tempor congue
5/5

Aenean sed nibh a magna posuere tempor. Nunc faucibus pellentesque nunc in aliquet. Donec congue, nunc vel tempor congue, enim sapien lobortis ipsum, in volutpat sem ex in ligula.

Philip B

Get my book

There’s an old way of doing things in real estate, originating from the available tools at the time.

The world is now entirely different. How we communicate and the technology we use to do it have changed drastically. But people—especially those who train real estate agents—have not evolved.

The real estate industry still insists that you have to hustle, grind, and struggle to succeed. The old way can still work, but it’s draining, inefficient, and unscalable—leaving you trapped and sacrificing the things you love.

There’s an old way of doing things in real estate, originating from the available tools at the time.

The world is now entirely different. How we communicate and the technology we use to do it have changed drastically. But people—especially those who train real estate agents—have not evolved.

The real estate industry still insists that you have to hustle, grind, and struggle to succeed. The old way can still work, but it’s draining, inefficient, and unscalable—leaving you trapped and sacrificing the things you love.

In More Money, Less Hustle: Becoming the Seven-Figure Real Estate Agent, Jess Lenouvel shows you how to break free of the shackles of your business to create unlimited income, freedom, and impact on other people’s lives.

By following Jess’s seven pillars for sustainable growth, you will transform your real estate business—and life. It’s a bold claim, but one she can confidently make. She was the test subject.