There’s a proven blueprint to scaling your business. And we want you to have it so that you can make more income, spend more time with your family, and grow as an individual and business owner…
With this proven model, your 12-hour work days are behind you. You’ll be able to streamline your days, grow your team with confidence, and leverage the power of automation and systems —so you can get out of “number-cruncher” and running around town trying to make a million listing appointments and get back into vision mode.
You don’t want to spend your days being a glorified babysitter for adults. You need motivated, efficient, skilled people who are enrolled in your vision and excited about helping you grow your revenue and your impact in the community. A few of the right people working towards a common vision is better than a massive team that comes and goes.
Whether it’s partnering with the wrong people, spending tons of money on lead gen companies for terrible leads, or not following your gut about that last hire, you don’t have any more time or money to waste. With the right system, you can fill “money leaks” and practically guarantee profit, before you even start.
You should never have to feel like you’re competing for listings, for team members, or for the best clients. And you shouldn’t have to be strongarmed on commission, make a bunch of concessions, or cancel on dinner plans with your family (again) for a client. You need clients that are enthusiastic about working with your team.
Being a one-person show is exhausting. Agents get stuck in the trap of thinking that they’re the only people who can do something… which isn’t scalable. We’re going to take the genius that’s in your brain and turn it into a repeatable, scalable system that allows you to focus on growth while your team manages the execution.
More Money, Less Hustle Live is the premier event for real estate agents who are serious about changing their lives by changing their business.
You’ll get 3 days of actionable, proven, cutting-edge strategies you can implement in your business immediately to start scaling to 7-figures in your real estate business without sacrificing your time. Because let’s face it… you’ve already sacrificed a lot. You got into this business to have an impact on the lives of others, yes… but also because you wanted more.
More freedom. More income. More time to spend doing what you love with the people you love.
By the end of this event, you’ll finally know how to make it happen without becoming a captive to your business, having a huge team, or sacrificing time with your family.
Melanie Aalbers
Brittany MacKenzie
Lisa Hall
David BinnsI learned the hard way… let me be upfront – it sucks.
And I had an advantage that many people don’t have: my mom was an agent. I became an agent because I’d grown up in the industry (okay, I also got a useless degree from U of T, but that’s a story for another day). Point is: I loved this industry and I knew that I wanted to be a part of it.
So when I joined my company, I went to all the trainings and did all the things and watched all the top agents kill themselves. And that’s how I started running my business, too. After all, if it was working for other people, that was how I should do it, right?
The breaking point was… spaghetti.
Yes, the long, skinny things that you put sauce on. Spaghetti almost cost me everything… most importantly, my marriage.
I was at dinner with my husband, Yves (you’ll meet him at the event – he’s our Head of Marketing), and I saw a client’s name come up on my phone. Because of course I had my phone out on the table.
So I did one of the most horrifying things
a human can do: I spit my gross, half-
chewed spaghetti out of my mouth
and into my napkin, picked up my
phone, and walked out of the
restaurant and away from
my husband.
Yes, the long, skinny things that you put sauce on.
Spaghetti almost cost me everything… most importantly,
my marriage.
I was at dinner with my husband, Yves (you’ll meet
him at the event – he’s our Head of Marketing),
and I saw a client’s name come up on my phone.
Because of course I had my phone out on
the table.
So I did one of the most horrifying things a
human can do: I spit my gross, half-chewed
spaghetti out of my mouth and into my
napkin, picked up my phone, and walked
out of the restaurant and away from
my husband.
By the time I walked back into the restaurant, I knew I never wanted to have that experience again. I never wanted to be the woman spitting out spaghetti on a date with her husband to talk to someone else.
I knew that there had to be a better way. A way that involved me being able to go out on a date with my husband and leave my phone at home without giving it a second thought. A way that allowed me to spend birthdays with my family without having to excuse myself every five minutes. A way that allowed me to travel and actually enjoy the money I was making.
The absolute fastest and best way to do that is with
in-person training and support to get the results
you want 10x faster.
The real estate industry is changing quickly.
Agents who continue to rely on old-school,
traditional methods to grow their businesses will
find it more and more difficult to keep up.
I don’t want that for you.
The absolute fastest and best way to do that
is with in-person training and support to
get the results you want 10x faster.
The real estate industry is changing
quickly. Agents who continue to rely
on old-school, traditional methods
to grow their businesses will find it
more and more difficult to keep up.
I don’t want that for you.
I’m bringing the best, cutting-edge strategies to scaling your business to 7-figures in 2023 and beyond.
You’ll walk away with sustainable strategies to grow your business from 6 to 7 figures without sacrificing time with your family or becoming a captive to your business.
At this 3 day event, you’ll get exclusive access to never-before-seen strategies on what’s working in real estate marketing in 2023. There is no “fluff” here; just tactical, actionable strategies you can use to grow your business.
You’ll leave with a PLAN—a plan to grow your company, grow your brand, and most importantly achieve your VISION of 7-figures…without becoming a captive to your business.
You know how you’ve attended events like this before and you get all amped up… and then two weeks later you’re back to your old tricks?
We’re committed to not letting that happen. Consistent Action is one of the most important parts of growing to 7-figures.
So you won’t just leave the event on day 3 with notebooks full of strategies that end up collecting dust on a bookshelf that you’ll declutter in your next move.
You’ll actually get to implement some of what we teach so that by the time you leave, you’ll have ALREADY started to set the foundation.
That way, you’re building on momentum. The hardest part is starting, and we want to make sure you’re not starting when you get home, you’re continuing on the massive action you’ve already taken.
So many agents build themselves a golden cage – a business that does well but leaves them feeling trapped. Your business should be a vehicle to get to the life you’ve always dreamed of. In this section, we’ll focus on setting a powerful, connected vision for your life and share the process to get down to the actions that you need to take in the next 90 days to start making that far off dream a reality and help you show up as a leader in your business and for your eventual support team.
This is, by far, the most important (and underestimated) pillar in real estate. Without a solid foundation to build from, getting to 7-figures is going to be a struggle. Your mind is the one driving the car, helping you come up with ideas, but it’s controlled by its limits on what it thinks is possible. We’re going to show you how to rewire your brain for high performance and make the business of getting to 7-figures feel easy!
You cannot be the end-all, be-all of your business. If you are, there’s no path to scaling. But don’t panic if that’s currently you! We’re going to show you how to take what you do and turn it into a repeatable, scalable service that makes working with you and your team a no-brainer and allows your team members’ individual expertise to shine!
Making sure you build out the systems and process in the back end of your business will literally create more time and freedom. Hiring, firing, and understanding how the team should be scaled at a high level is the foundation of being able to execute a systemized plan of action. When you create systems that are unlimitedly scalable, the business also becomes unlimitedly scalable…so that’s what we’re going to cover. A business without a ceiling and without needing more and more of your time.
As you grow a team, you don’t only need leads for yourself… the best teams are the ones with leads that can be distributed to team members and where the team works together to get the job done. High-quality leads that come to you, are excited about working with YOUR team and don’t price shop or take six months to make a decision. Building out that “know, like, and trust factor” BEFORE you meet.
So you have someone in front of you (or your team member does), now what do you do? We’re going to talk about sales conversations in the many ways that they happen now: phone, email, messenger, text, etc. Being able to create rapport is the easy part…getting pen to paper takes more than just a relationship. Being able to understand the psychology of each conversation and how to ethically influence it for the right outcome for both parties is a skill that everyone on your team should have.
Jess Lenouvel has been a Real Estate Agent for over 15 years and has personally built a multiple 7-figure business that has sold over $300 million of property in her last 5 years alone.
Her on the ground experience has given her the background and expertise to help Agents overhaul their advertising and scale massively while leveraging the power of online marketing. Instead of relying on old-school, traditional methods used in the industry, Jess uses strategies developed through partnerships and real experience.
Having worked in residential resale, on-site builder developments, and high volume pre-construction sales, Jess has created a track record of huge results.
Erika Ashley Couto, MA, is an award-winning writer and the Head Mentor for The Listings Lab and The Accelerated Agent. She is responsible for helping program members reach their goals and implement the frameworks taught in the programs. Prior to joining The Listings Lab, Erika worked in journalism, ran a successful PR agency, and secured coverage for her clients in Wired; Art in America; Vogue; Harper’s Bazaar; O Magazine; The NYT; Refinery29; The Today Show; Nylon; Forbes; Entrepreneur, and over 400 other news outlets. She is a certified hypnotherapist and NLP trainer, has graced the TEDx stage, and has been an invited speaker at Stanford, USC, Yale, and Oxford.
Jess Lenouvel is an author, speaker, media contributor, and Founder of The Listings Lab. A real estate marketing and business scaling vanguard, she made the decision to stop selling after 13 years in the business and help agents create scalable, sustainable businesses by creating relationships at scale. The Listings Lab was founded in 2018 and Jess and her team have showed over 20,000 agents how to build scalable, sustainable businesses for the digital era that don’t require a choice between lifestyle and financial freedom.
Ara Mamourian is a real estate broker who breaks all the rules and redefines the game. As the founder and fearless leader of The Spring Team Real Estate at Real Broker, Ara and his band of 14 urban warriors are conquering Toronto’s concrete jungle, one deal at a time. With a trophy cabinet bursting at the seams, Ara’s sales and achievement awards could give the Toronto Raptors and Blue Jays (his die-hard obsessions) a run for their money.
Content creator by day, sports nut by night, and full-time family man, Ara juggles his dad, husband, son, and brother duties like a boss. His life philosophy? Give more than you take, and remember that competition is just a bedtime story they tell mediocre real estate agents.
Ara’s core values—nothing is left unsaid, consistency, and debunking the myth of competition—are the secret sauce that make him the edgy, funny, and downright legendary real estate broker you can’t help but want to work with.
KaraLee Foat-Barrett is the Chief Operating Officer at The Listings Lab. She holds a Master of Arts Degree in Leadership and is a certified instructor of Leadership for the Canadian Real Estate Association. Actively involved in organized real estate, KaraLee has held the role of chair of the TW Saunders Award Committee; member of the Calgary Real Estate Board Leadership and Development Committee; past governor for the CREB Charitable Foundation; and President of the Southern Alberta Broker Council for Century 21 Canada.
KaraLee built a successful real estate team, and launched a brokerage in 2013 which has since grown to include 4 different offices in Alberta. In 2016, she was named as one of the Elite Women in Canadian Realestate by REP magazine. Her brokerage has been nominated for Franchise of the year for Century 21 Canada multiple times, specifically for the unique value proposition and agent training they focus on to help their agents build strong and vibrant businesses.
Dylan Kennelly is 7FA Coach at Listings Lab. He attended UNLV, where he received his bachelor’s in business management with a specialization in finance. He is currently a Real Estate Agent licensed in the Las Vegas valley, but he currently travels full-time and runs his real estate business completely remotely. Within the first three years of his career, Dylan was recognized in the top 7% of over 14,000 agents in the greater Las Vegas Area. But Dylan strives for more, so he sought out new and innovative marketing approaches.
He found The Listings Lab in 2018. As one of the first members through The Listings Lab, he built a content platform and personal brand that dramatically boosted his business. Over the past 8 years in the industry, Dylan has cultivated a thriving real estate business that he’s proud of. His goal at The Listings Lab is to offer a candid approach to coaching members looking to take their business to the next level as he has, and continues to do.
The event is taking place at 1135 Dundas St. E, Toronto, ON, M4M 1R9
There are a number of accommodations available within a few minutes of the venue through Airbnb and many hotels near Toronto’s downtown, 10 minutes away.
As there is limited seating, all attendees must pay for their seat. However, you can e-mail us at support@thelistingslab.com about our ‘bring a friend’ promotion and we’ll be happy to help you.
All members will be required to sign a media waiver as part of their registration to MMLH Live. If you do not consent to being photographed or recorded, please let us know at the
registration desk.
No. We recommend staying at the hotel or Airbnb
YES. She’ll be in the room the entire event, along with her team of expert coaches and implementers (who have tons of experience and work with us every single day).
And the whole event will be highly interactive, with in-depth training, hands-on experience, laser-focused coaching, hot seats, group shares, and networking. These days, it costs $15K a day to work with Jess—and you get to spend 3 days learning from her at a fraction of the cost. And she loves doing as much laser-focused coaching as possible throughout the event.
As a part of your ticket price, a light breakfast, lunch, snacks, and coffee/water throughout the day is included daily. You’ll be free to go to dinner with other attendees as you like.
The Revolutionary Listings Lab Method will ATTRACT clients who love you without wasting time cold calling, door knocking, or doing open houses
