Your clients have access to more information than ever before.
They can ask ChatGPT about neighborhoods, analyze market data, compare properties, prepare questions for a listing appointment, review documents and get answers in seconds.
And AI can now do things inside your business that would have required hours of your time, or another person on your team, just a few years ago.
So the question isn’t whether real estate agents should “use AI.”
The question is: What should your business look like now that AI exists?
What should you still be doing yourself?
What can AI help you create, analyze, automate or execute?
How does your marketing change when anyone can generate content?
And as information becomes easier to access, what makes a client choose and value YOU?
That’s what we’re building in Toronto.
This isn’t three days of ChatGPT prompts.
And it isn’t a repeat of the Listings Lab events we’ve taught in the past.
Earlier this year, Jess taught this new AI-focused curriculum at our three-day virtual event.
Toronto brings that training live and in person.
Over three days, Jess will show you how AI is changing the way we need to think about the entire real estate business.
Your positioning.
Your marketing and content.
Your sales and follow-up.
Your day-to-day operations.
Your systems.
Your client experience.
And ultimately, the value you provide as an agent in a world where AI can increasingly provide information clients once depended on agents to provide.
You’ll learn how AI can be used across your real estate business, from marketing and content to sales, research, operations and client experience, while also understanding which parts of your value as an agent become more important as AI gets better.
This is about learning how to build the next version of your real estate business, not simply adding ChatGPT to the way you’ve always operated.
AI has made it easier than ever for agents to create content. It’s also made it easier than ever for everyone to sound the same.
Jess will show you why getting clear on who you serve, what makes you different, your Signature System and your brand voice matters even more now.
You’ll learn how stronger positioning gives everything that follows, including the AI and marketing strategies we’ll cover throughout the event, a clearer and more differentiated foundation.
Because when everyone has access to the same AI tools, what makes you different becomes more important, not less.
Jess will show you how to use AI to make creating great marketing faster, easier and far more consistent, without losing your voice or sounding like everyone else.
You’ll learn how to give AI better context and instructions, create stronger hooks and stories, turn your expertise and ideas into content, and take one strong piece of content and repurpose it across multiple formats and platforms.
Jess will also show you how to think beyond individual posts and create a connected content system that helps the right people discover you, get to know you, trust you and eventually reach out.
The goal isn’t to use AI to create more content. It’s to use it to create better marketing with far less friction.
AI can do far more than help you create marketing.
Jess will show you how agents can use AI for research, client preparation, sales practice, administrative work and multi-step tasks, including the difference between simply chatting with AI and actually delegating work to it.
You’ll also learn how AI is changing what clients need from agents, and why judgment, coordination, execution and human connection become even more valuable as AI gets better.
The goal is to understand where AI can create leverage in your business, and where your human value matters most.
For years, a significant part of an agent’s value came from information, knowledge and experience.
But information is becoming increasingly accessible.
Clients can research before they ever call you. They can ask AI questions. They can analyze options. They can arrive at a conversation knowing far more than clients did in the past.
That doesn’t mean great agents become less valuable.
But it does mean we need to think differently about where that value comes from.
Jess will show you why the next generation of successful agents will need to become exceptional at the things AI can’t easily replace:
Judgment. Human conversations. Coordination. Physical execution. Accountability. Managing complicated and emotional transitions. Taking problems off the client’s plate.
Instead of simply giving a client information or handing them another vendor’s phone number, what happens when the agent takes responsibility for coordinating more of the actual outcome?
What would it look like to understand the client’s entire transition, not just the transaction?
And how much more valuable could an agent become if working with them actually made the client’s life easier?
The future isn’t about competing with AI on information. It’s about using AI for leverage while becoming better at the human work clients still need you to do.
Great marketing doesn’t matter very much if the opportunities it creates never become clients.
Jess will also teach you how to move conversations toward appointments, improve follow-up, run stronger buyer and seller consultations, communicate your value, handle objections and confidently ask for the business.
You’ll learn the Connect, Diagnose, Prescribe, Confirm framework and see how a stronger sales process can increase the value of the opportunities you’re already generating.
Because the goal isn’t simply to get more attention.
It’s to turn that attention into actual business.
If you’ve worked with us before, you’ll recognize some of the principles underneath what Jess teaches.
But this is not a repeat of the training you’ve already done.
Earlier this year, Jess taught this new AI-focused curriculum at our three-day virtual event.
Toronto brings that new training live and in person.
We’re going beyond using ChatGPT to write content and looking at how AI can be used across marketing, sales, research, operations, systems and client delivery.
We’re also going deeper into the question every established agent should be thinking about:
How does my value need to evolve as AI gets better?
If you’ve already learned the Listings Lab foundations, you have an advantage. You already understand the strategy underneath the business.
– Jess Lenouvel
Founder, The Listings Lab
And it’s what so many real estate agents get tripped up with!
Where most people go wrong with their marketing is relying on manual prospecting (CHASING) and treating social media like a billboard…
…instead of ATTRACTING their ideal clients and using social media to spark conversations with the people who are ready to BUY.
We’ve all been taught the manual 32-touch system… but the truth is that this process is out of date!
If you don’t know how to use the modern marketing tools of social media to bring you clients, you’re already behind the 8-ball.
When our clients install our simple marketing system into their real estate businesses, not only do they have the exact process to scale to 7 figures and beyond…
But they also spend less than 3 hours per week on their entire marketing system process!
At our 3-day live event, we will break down our whole marketing system and help you craft your messaging to attract and build relationships with your ideal client… so you can finally let go of all the old, time-intensive, outdated ways of marketing.
You’re spending three full days learning directly from Jess as she shows you how AI can be applied across your real estate business, far beyond simply creating content.
Marketing. Sales. Research. Operations. Systems. Client experience.
You’ll also learn the positioning and business strategy that makes those tools useful in the first place, plus how the role and value of the real estate agent will need to evolve as AI becomes more capable.
November 2nd-4th, 2026
Stay right where the event is happening — no commuting, no rushing across the city, and more time to connect with The Listings Lab community outside the sessions.
The tools are changing quickly.
What they can do is changing quickly.
And the way consumers use them is changing too.
You don’t need to become an AI expert.
But you do need to understand what these tools can do, where they belong in your business and what becomes more important about you as they get better.
That’s what these three days are about.
Come see what the next version of your real estate business could look like.
Yes. We strongly recommend attending live because the real-time support is a meaningful part of the experience, but recordings will be available after the event if you can’t make every session.
Most programs hand you information and either tell you to figure it out or to just “work harder”. In this event you’ll build real systems assets during the sessions instead of being given concepts you have to figure out how to apply later.
No. This is a standalone event. If you want to explore working with us after, that’s your call. But there’s no pressure and no “special offer” at the end.
Both. Experienced agents who’ve hit a ceiling will learn how to break through it. Newer agents will get the right foundation to build a scalable business from. If you’re in real estate and you want more clients without chasing them, you’re in the right place.
Jess Lenouvel built a 7-figure real estate business in one of the most competitive markets through attraction marketing and systems.
She worked 20 hour weeks and took the entire Summer off each year. Now she’s taught these same systems to over 2,800+ agents across every kind of market across the US and Canada.
She’s a sought after speaker at Berkshire Hathaway, Keller Williams, and RE/MAX conventions and is the author of the bestselling book More Money, Less Hustle.
Now it’s your turn to build the systems that actually work in 2026.
