How Justin Loncaric 10x’d His Real Estate Business And Created Time Freedom With The Listings Lab

The Listings Lab Blog Image - Justin Loncaric

Curious about the results some of The Listings Lab members are getting in the program?

While we’ve got a whole page dedicated to client love, today I wanted to spotlight one member in particular. 

That member is Justin Loncaric.

Justin Loncaric is a Burlington-based real estate agent and the founder of JL Realty Group. He’s a husband, a father, and an entrepreneur who helps Burlington-based families move up to their next home using his signature Home Run Method.

Since implementing the strategies taught in The Listings Lab, Justin’s had some fantastic results.

Results like:

  • Going from $150,000 GCI to $1.3 million in less than two years 
  • Creating the space and bandwidth in his schedule to start a second business
  • Building a powerhouse team that he can truly lean on 
  • Got out of debt and has completely secured his children’s education fund

And so, so much more.

We sat down to talk with Justin and talk about his biggest lessons, aha’s, and takeaways since joining the program.

What was the moment Justin decided to join The Listings Lab? 

Before Justin joined The Listings Lab, he was doing about $150,00 GCI in 2019.

Now, you might think that’s not a terrible income for an individual.

But Justin had a team of three, and he was struggling to make ends meet. 

When Justin met Jess at The Listings Lab office back in 2019, he had an epiphany.

Despite having been in the real estate game for a long time, he realized…

“Oh crap, I’m doing things wrong”

It was at that moment that he needed to make a tough decision and admit he needed support. 

Putting his ego aside and trusting someone else wasn’t easy, but he decided to jump in head-first to the program.

These were just a few of the biggest things he was able to accomplish. 

He developed systems

Justin said his biggest takeaway from the program was the systems he developed that had previously been missing from his business.

As he described it, he and his team were “flying by the seat of their pants”.

Justin’s experience coming into the program is NOT abnormal.

When many agents come to us, they’re disorganized. They haven’t learned how to treat their real estate business like a real business. 

If you feel like you’re constantly flitting from one thing to the next, constantly hopping on phone calls, and putting out fires, you’re likely operating from a reactive mode.

You’re constantly in busy mode. But by staying in this mode for too long, you’ll eventually be headed on a one-way track for realtor burnout. 

By implementing systems, Justin was able to ditch the hustle and free up his days.

He cemented his vision

Justin came from a real estate family.

He’s been in it for 41 years, his parents do it.

And while he deeply admired his parents, he knew he didn’t want to recreate their real estate business.

He saw his mom work crazy long hours, working in the field till she was in her seventies.

While he lives and breathes all things real estate, his dream was different.

He envisioned retirement. Spending more time with his family. Being able to get off early and make his kids’ hockey practice.

He didn’t want to spend the final years of his career working to the bone, but rather working to develop more passive income streams.

In his words, he wanted “to make my money work for me rather than have to work for my money”.

Justin decided to choose to do real estate differently, and embrace a new model.

He embraced team growth

One of the biggest shifts Justin had to make to start creating his new real estate vision was this…

He had to realize that he wasn’t the person that had to be doing everything.

Through implementing The Listings Lab curriculum, Justin was able to realize that skillfully delegating to his team resulted in:

  • Happier clients
  • Better response times
  • A higher level of support and service

He no longer felt like he was flying by the seat of his pants. He began working with his clients in a very systematized way.

Now, Justin has a team that he trusts 150%. 

But to get there, he didn’t just quickly post and ad and hire haphazardly.

Hiring takes time and effort. 

Hire slow if you want a team who’s around for the long run. 

He gained the bandwidth to start a new business

You want to know what happens when you get clear on your vision, and then develop the systems and team structure to make it happen?

You create more space in your day. 

You transform your life in ways you never could have imagined. 

There’s no doubt about it – Justin’s a different person now.

He’s been on an incredible weight loss journey, he’s shown up for every single one of his kids’ hockey commitments, and he’s nearly 10xed the growth of his business…

But that’s not all.

He’s even increased his bandwidth to the point where he’s been able to start a second business.

This business idea was something that had been on Justin’s mind for 3-4 years, but he’d NEVER been able to execute it before.

Even though he had team support, he’d never learned how to properly leverage his team. So after going through our program, he was able to operate his business in a way where his team actually gave him his time back.

Justin was able to create a second business, Listing Loans, a pre-listing renovation financing company.

What made Justin so successful? 

There are a myriad of reasons why Justin’s been so incredibly successful in real estate. But let’s get into a few of the biggest reasons why Justin got such phenomenal results implementing The Listings Lab curriculum. 

1. Coachability

Across the board, all of our star Listings Lab students are highly coachable. 

Coachable individuals can open their minds to a new way of doing things.

They go all-in when they invest in a program, determined to do whatever it takes to make things work. 

They don’t do some of the assignments, they do all of them.

They don’t haphazardly listen during coaching calls, they take notes.

They don’t ignore advice from their coach because they think they know better.

Being coachable isn’t always easy. Especially when you have an extensive real estate background like Justin.

But when he signed the contract on the dotted line, he made a commitment.

He said to his wife, “If we do this, we’re going to do everything they tell us to do. There’s no second-guessing, no middle ground.”

They went all-in on the process and got incredible results because of it.

2. Left his comfort zone

Whenever you commit to a mentorship program, the process WILL test you.

You’ll have your moments where you think, “What the hell am I doing?”

It’s in these moments that you have to trust the process.

While Justin had his moments of fear and doubt, the end result was worth all of those scary moments.

Asking for help is never easy. It requires you to exit your comfort zone. 

3. Leave your ego at the door

If you want to truly see results from any coach or mentorship program, you have to be willing to leave your ego at the door.

I started working with my coach when he was just 27. 

But did I tell myself I knew better than him because I was older? Or that I shouldn’t listen to him because on paper, I had more business experience?


I had to be willing to admit that I didn’t have all of the answers, and he did.

Even though Justin had decades of real estate experience and grew up within a real estate family, he too checked his ego at the door.

He was willing to admit that he wasn’t where he wanted to be. And that he needed support.

There was a time when Justin told himself he’d be happy making $100k a year.

But he dug deep and got honest with himself…

Why WOULDN’T he build the big, automated business that would help him find freedom and build a legacy for his kids?

Now, Justin’s a 7-figure real estate agent with a burgeoning second business.

Do you want to learn more about how you can get results like Justin?

➡️ Apply HERE to join us in The Listings Lab 

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