Are you struggling to break through the $250k mark in your real estate business?
In this post, we’ll go over my best recommendations to shatter that income ceiling so you can start to build momentum.
Right now, if your GCI is under $250k, there is one thing you need to be focusing on in your business: creating connections and making offers.
You do this by creating intimacy.
By building intimacy with your clients, you form a deep trust that leads to lasting connections and more deals and opportunities. Then, with the proper mindset and adequate support in place, you’ll be ready to break past your income barrier and hit your revenue goals.
Let’s get to it!
Get Clear on Your Messaging
Before you can do anything, the first thing you need to do is get clear on your messaging.
I see so many real estate agents who are afraid to be different. They offer the same services to a broad audience, and their voices get lost in the noise.
This is why the general public often thinks all real estate agents are the same. But if that were true, none of us would be providing any unique value to our clients.
Instead, I want you to break away from that fearful mindset and ask yourself, what really sets you apart?
What is your unfair advantage? The thing that makes you different?
This is the foundation of your real estate value proposition.
Think about it, and then when you have your answer, ask yourself a new question. Who would relate the most to you and your experience?
Those are the people that you are going to be able to serve best. For example, maybe you’re a recent divorcée. You could create content and services that specifically cater to the unique needs and challenges of other divorcées navigating the housing market. Or perhaps you’re a veteran who has experienced the difficulties of transitioning back to civilian life. In that case, you could focus on helping other veterans find their dream homes while providing support and resources tailored to their specific needs.
Let your differences and life experiences inform your content and messaging. Then, create a service package or offer that will genuinely differentiate you from the competition.
Build a Strong Network
After you’ve honed in on your messaging and your ideal client avatar, you need to build a network based on trust.
The biggest game changer in helping you meet your revenue goals is having a consistent flow of people who trust you.
Money AND clients come from deep trust.
Your audience needs to trust that you will be able to deliver the high-quality, specialized results that they want.
To do that, you need to be able to make the right connections and create a community to truly build that trust.
One way to do this is to start a Facebook group.
Just not a real estate group. There are too many of those already.
Create a group specific to your niche. It could be a mom group or a single-parent group – anything that allows you to show up and create consistent connections.
Once you have this community forming around you, the key is not to solely position yourself as “your trusted real estate advisor.” Instead, position yourself as someone your community can relate to and who is consistently providing them value. You can do this by providing valuable resources and content that speak to their struggles and offer solutions.
This is the way you build trust.
Remember, people make decisions emotionally before they make decisions logically.
Create that emotional connection by showcasing your personality – quirks and struggles included. Meet your audience at their level and show them that you truly understand where they’re coming from and can relate. By consistently showing up for them – as both a real estate agent and a human being – you’ll already be top of mind when they’re ready to buy or sell a home.
Get Honest About Your Skills Gap (And Ask The Right Questions)
Next, confront your skills gap head-on.
I’m in dozens of real estate Facebook groups. Often, I see agents under-leveraging their communities by constantly asking about the small things.
Many times, we get caught up in the minor details of running a business and forget about the bigger picture.
You already have the resources at your fingertips. Now, make sure you’re using them to your advantage.
Asking about how to deal with particular client situations, paperwork, or tech questions will not grow your business to that 7-figure mark. You have to ask the right questions.
There’s immense value in leveraging the collective wisdom of those who are further along in the same business than you are.
The best use of like-minded people with more experience than you is to learn from them. Ask the bigger questions. Figure out your weak points and where you can improve to become a better leader or business owner.
Then, commit to developing these skills so you can hit your next level and break through that revenue barrier!
Commit to Content Creation
When it comes to content creation, this is the golden rule…
The more consistent you are, the better your content gets.
Just remember: creating content is an act of bravery – especially in the beginning. You might feel deeply uncomfortable when you first start honing this skill.
When I first began making content. It felt like I was bearing my soul every time, even if I wasn’t sharing anything particularly vulnerable.
Creating content can be scary, but you just have to do it.
Even if you’re a perfectionist, remember, waiting for perfection isn’t going to get you anywhere. When it comes to creating content, you want to prioritize volume over perfection.
By posting consistently, your content will become better AND you’ll become desensitized to that initial fear.
Do the things that scare you. After a while, you’ll find that creating content isn’t actually so terrifying.
Here are two tips to help you become a powerful content creator:
Create More Than You Consume
One of the best ways to start producing more high-quality content is to start shifting your identity.
Start to think of yourself as more of a content producer than a content consumer.
There’s a ton of real estate content out there, and let’s be honest – most of it is pretty lackluster and generic.
If you’re someone who watches a lot of content from your fellow agents, it’s important to learn the difference between low- and high-quality content. Don’t let your idea of what’s “good” be skewed because your feed is filled with creators who are creating mediocre content.
Even if you DO consume a lot of content every day, make sure it’s not all real estate content. Instead, go out and watch creators outside of the real estate industry. Look at what makes their content successful and figure out how to replicate those ideas in your own content.
READ MORE: 4 Social Media Mistakes You’re Making as a Real Estate Agent
Use Your Client Conversations to Inform Your Content
Your client conversations are gold mines of content waiting to be tapped into.
Every interaction with your clients gives you a sneak peek into what matters to them most – if you know what to look for.
Pay attention to the questions they ask and the problems they’re most anxious to solve.
The deeper you dig into these conversations, the more insights you will uncover about your clients’ most pressing needs and concerns. Use that information to tailor your marketing, content, messaging, service packages, and more to address those exact pain points.
When you create content that speaks directly to your clients’ specific struggles and aspirations, it resonates on a profound level. Your audience feels seen, heard, and understood – which fosters a powerful sense of trust and connection.
And building that genuine intimacy with your clients is the critical first step to breaking through the $250k ceiling and stepping into your next level of success.
Prioritize Hiring for Your Business Over Lifestyle Creep
When you’re making $200-250k/year, it can be tempting to start buying all of the things you couldn’t afford before.
You might start racking up your credit card with luxury purchases like shopping trips and fancy meals out. You might replace the car you’ve had for years with a brand-new model.
This lifestyle creep trap is a common pitfall for agents in this range.
But you know what?
By giving into lifestyle creep, you’re actually BLOCKING your ability to make the jump to 7-figurres.
So here’s what you need to do…
Instead of spending all of your business income on lifestyle upgrades, invest your money back into your business.
Making a key hire for your business is going to supercharge your growth rather than simply drain your bank account.
If you’re new to hiring for your business, start by considering the lowest-value tasks you’re doing regularly. Who can you delegate those tasks to? And what kind of difference would it make for your business if you weren’t the one handling those tasks?
How much time would you gain back?
Make a plan to delegate these tasks then hire someone to do them for you. For example, a VA can take over your bookkeeping or inbox management. You can hire a runner to do the physical errands that you’re spending too much time driving back and forth to do.
The goal is to get all of the things off of your plate that don’t have to be done by you. This way, you can spend more time doing the $1000/hour tasks and create an upward spiral in your business.
READ MORE: Want To Hire A Real Estate Administrative Assistant? Here’s What You Need To Know
Learn How to Think Like a 7-Figure Earner
Think about your real estate role models – the people whose air you want to breathe or who you would want to sit next to at lunch.
These are the people you want to surround yourself with.
Throughout my career, I have always paid to be around the people I admire who are at a higher level than me. This could mean joining their masterminds or summits or paying for any courses they might offer.
When you’re surrounded by successful, 7-figure earners, you learn to think like them.
By sitting in the same room as them, you learn the why, when, and how of what they do in their business and can adopt those same mindsets.
Once you start thinking like a 7-figure earner, it’s easier to make the changes you need to push your business closer to your $500-700k goal and beyond.
Get Some Business Friends
Running a business can be very lonely. Get some business besties to keep you company!
Sitting in your home office, it’s easy to feel like you’re working towards this big thing all by yourself.
That in itself can be disheartening.
Find at least three people who are at the same level of business as you. They probably got to where they are by doing different things, and they may have different niches or skills than you.
It doesn’t matter whether these friends are online or in person. It’s most important that you’re there to support each other and work together so you all feel less alone on your journeys.
On the other hand, unfollow anyone and everyone on social media who makes you feel bad about yourself.
I do this on a regular basis.
There’s always at least one person that we scroll by constantly who adds nothing to our lives.
Stop following them and start protecting your energy when consuming content.
Surround yourself with the right people and you’ll have the support and motivation you need to reach the next level of success.
Create a 90-Day Plan
Finally, the last thing I want you to do is create a 90-day plan.
Forget about long-term visions and distant goals for now. What matters the most is the next 90 days.
If you’re not exactly where you want to be right now, stop what you’re doing and create a 90-day plan. Take the time to recalibrate and refocus your energy to create short-term success.
Instead of becoming overwhelmed by yearly targets, focus on where you want to be in the next three months.
- Where are you going to be 90 days from now?
- What goals are you looking to meet?
- What concrete steps can you take in this next quarter to achieve them?
Write your plan out. Add details about specific revenue targets, client goals, and growth strategies.
And then follow it ruthlessly.
After these next 90 days, you’ll be better positioned to make even further breakthroughs for the rest of the year and beyond.
Breaking through to 7 figures k as a real estate agent requires transforming both your mindset and your approach to business.
By dedicating yourself to growth and continuous learning, you’ll build the momentum you need to hit the revenue goals you’ve always dreamed of.
Are you ready to transform your real estate business and finally break through to the next level of success?
Imagine waking up every day knowing that you have a thriving community of clients who trust you, a steady stream of high-quality leads, and the systems in place to consistently hit your revenue goals.
That’s the kind of business and life that’s waiting for you on the other side.
And at The Listings Lab, we’ve helped hundreds of ambitious agents just like you make that vision a reality. Our proven framework gives you the step-by-step guidance, tools, and support you need to build a wildly profitable business that allows you to work less, make more, and live better.
So if you’re ready to stop settling for “good enough” and start building the business of your dreams, we’re here to help. Click here to apply to join The Listings Lab and let’s get started on your journey to 7 figures and beyond.
