Want to level up your real estate videos and sign more clients off social media?
Do you find yourself producing video content for your social channels but they’re just not getting the results you desire?
By this point, most agents know that they need to be making videos.
But many of them aren’t making the right kind of videos.
When leveraged correctly, videos can be an incredibly powerful tool for connecting with potential clients.
But there are certain common rookie mistakes that hold agents back from making the most of their video marketing efforts.
Let’s take a look at six of the most common mistakes to avoid when creating real estate agent videos for social media!
Mistake #1 – Making Your Videos Overly Branded
It might be tempting to plaster your logo, brand colors, and tagline all over your video content.
But all this does is come off as overly promotional and pushy – it’s a massive turn-off to viewers who would otherwise engage with your content.
At the end of the day, people aren’t on Instagram to look at ads.
They’re on Instagram to connect with their friends and family, learn new things, and be entertained.
So if your video LOOKS like an ad, your ideal clients will automatically tune it out…and keep on scrolling.
Instead, focus on creating authentic content that resonates with potential clients.
You want to make sure you’re covering the most content categories to turn viewers into clients.
The three big ones are:
- Authority-building content
- Social proof content (case studies, testimonials, PR)
- Personal content
We go over these types in more detail in this post all about the best types of real estate content for social media.
(In our program, The Listings Lab, we actually teach NINE different content types you should be sharing as a real estate agent if you want to start signing more clients off social media!)
Mistake #2 – Not Showing Your Face In Your Real Estate Videos
I know it can be scary to show your face in videos.
Trust me, I used to be so embarrassed about making videos that I’d hide out on my roof so no one could see me doing it – not even my husband.
I felt so awkward and uncomfortable!
But you know what?
With every single video I did, things got a little bit easier.
If you want to start getting results from your videos, you have to STOP hiding behind pretty stock videos and animated infographics.
And you need to START showing the real you!
When you show your face, you give people the chance to connect with you on a personal level and build trust in you as an agent.
Mistake #3 – Not Considering Video Hooks
I see so many agents making this real estate video mistake…
And it breaks my heart because it’s so avoidable!
Tell me, have you ever started off a video saying:
- “Hi everyone! I’m so excited to talk to you about…”
- “Hi, my name is John Smith and I’m a realtor from Burlington, and today I wanted to share with you…”
- “I wanted to make a quick video because the other day, I was speaking with XYZ and…”
If you answered yes – I’m sorry to break it to you but you’re starting off your videos the wrong way.
The reality is, everyone on social media has an incredibly short attention span.
Which means you *have* to grab them with a solid hook.
Whether you’re writing a video hook or a headline for a social media post…the formula doesn’t really change.
Read our post on the four types of social media headlines for real estate agents to stop the scroll!
Mistake #4 – Making Your Videos Too Long
A lot of agents will come to me and tell me they’re struggling to come up with real estate video topic ideas.
But then when I go to their profile, I see the videos they have posted are 10-20 minutes long!
The problem isn’t that you don’t have any video ideas…
The problem is that you’re trying to cram too many ideas into one video.
Your video doesn’t have to be chock-full of ten tips.
Focus on ONE core idea, and spend a couple of minutes talking about it in a video!
This way, you’ll get 10x the content. And most social platforms are prioritizing short-form content right now as well – so you’ll get bonus points with the algorithm.
Mistake #5 – Not Having A Social Media System
A lot of people think I spend hours and hours on social media.
When in reality, I only spend 10 minutes a day on it…max.
The reason I’m able to do this is because it’s systematized.
Coming up with real estate video ideas is just the tip of the iceberg.
Then, you need to make sure you have an effective system for recording those vidoes, publishing them, and also repurposing them to get the most mileage possible.
Creating high-quality videos requires time, energy, and effort — so make sure you’re getting the highest ROI possible! To get maximum reach for your videos, set up a system where you share them across all of your social media channels such as Instagram Reels, Facebook Posts, YouTube Shorts, etc., so they’ll get more viewership than just being posted on one platform alone.
Mistake #6 – Not Telling Stories In Your Videos
One of the biggest mistakes you can make in your real estate videos is cramming them with just meaningless info and facts…
While completely neglecting personal elements like stories.
People love stories.
The human brain is wired to connect through storytelling – so much so, that stories are 22x more powerful than facts.
You can incorporate stories in so many different ways.
- You can tell personal stories to help clients connect with you on a deeper level
- You can tell stories about your clients to show how you’ve helped facilitate their transformation
- You can talk about aha moments, stories, and lessons you’ve learned and give your audience a valuable takeaway
If you want to be memorable to your potential clients, start telling stories…and watch as your social media engagement explodes.
Want to learn more about how to build an online marketing machine that gets you leads and clients on autopilot?
Download The Listings Lab Guide here to fill your calendar with clients – all without fake or sleazy tactics.