Looking for real estate business tips to grow like crazy?
You’re in the right place.
Because let’s be real…
You can live and breathe real estate.
You can know your market inside out.
But the most successful agents out there aren’t just real estate obsessed.
They’re masterful business people.
They’ve honed in on their messaging, their marketing, and their niche.
They’ve learned how to leverage social media so that their lead flow never drys up.
And they’re constantly evolving to keep up with the times and stay relevant in the eyes of their ideal clients.
Ready to become the go-to agent in your market?
Read these four expert real estate business tips to learn how.
Consider Your Sphere of Influence
Many people will consider your sphere of influence to be your friends, family, and immediate contacts.
But I look at the sphere of influence a little bit differently.
I consider anyone who’s engaged with me on any sort of platform to be included in my sphere of influence.
That engagement is the start of a relationship.
And anyone you’re able to build a relationship with is someone you’re able to influence.
It’s time to start expanding what you consider your sphere of influence.
And when you do, you’ll experience so much MORE.
- More referrals
- More clients
- More opportunities
- And more brand evangelism
The bottom line is this.
People don’t necessarily have to have worked with you in order to refer you.
When I was selling real estate, I had TONS of people who referred to us but had never actually worked with us.
They were in their forever homes and didn’t have a need for our services.
But even though they weren’t moving, they were following along with what we were doing.
And so whenever one of their connections – be it a friend, a family member, or a co-worker – said they were moving?
They’d tell them – you should really talk to Jess.
The ONLY reason we were doing that is that we were consistently showing up online to influence others. Not only were we striving to influence our hottest leads – we strived to influence anyone who had influence.
Because we ALL have influence.
Think about the six degrees of separation. We’re all interconnected.
And even more so with the rise of social media platforms.
You never know who’s keeping tabs on you and ready to say your name in a room full of people.
Keep Up With Technology
Keeping up with technology is probably every business owner’s biggest challenge.
Especially when it comes to social media platforms, things just change SO quickly.
But this is not an excuse to throw your hands in the air and give up.
When you refuse to grow, learn and adapt – you become obsolete. You become irrelevant to your ideal clients.
This is a HUGE reason why I insisted on giving lifetime access for our signature program, The Listings Lab.
We originally started out as a 90-day program where agents would come in and out.
But I quickly realized the limitations of this model.
Marketing is constantly changing.
When you enroll in The Listings Lab, you have access to an entire team who’s keeping the pulse on real estate marketing trends.
I’m not teaching people techniques like cold-calling, that haven’t changed since the seventies.
Social media changes by the minute.
So what we’ve done is this.
We’ve taken on the role of us keeping up to date so that we can keep everyone in our programs up to date.
As an agent you’re busy. You might not necessarily be watching trends, and updates and keeping up with algorithms changes.
But whether you have support like that or you’re on your own – you HAVE to keep up.
It’s simply science. It’s natural selection.
The businesses that will survive and thrive are the ones that are the most adaptable.
What happens to many agents is that they resist technology for so long that it becomes impossible to catch up and it gets away from them.
Don’t be that agent. Don’t put an end date on your business.
Become A Masterful Marketer
As an agent, you really have two jobs.
Being an agent.
And being a marketer.
When so many agents get into this business, they think they’re going to spend ALL of their time selling real estate and doing traditional realtor work.
When in reality, the client generation side is JUST as important (if not more).
Your lead flow is the lifeblood of your business.
And it always amazes me how so many agents fail to give marketing the serious attention it deserves.
You could be the best agent in the world, but if you’re not a good marketer – you won’t have any clients.
And no clients = no work.
You can’t rely on your immediate network for all your deals.
Many agents mistakenly assume their friends, family, and connections will ALL hire them simply because of familiarity.
But think about it.
Buying or selling a home is one of the biggest financial decisions your clients will ever make in their lives.
They’re going to always choose the person who they think will get them the best results. Personal connections won’t necessarily just work with you because you’re friendly.
These days, it can feel like everyone and their dog has a real estate license.
I’m from a market that has 60,000 licensed agents, so trust me, I get it.
But what you need to know is this.
In any given market, 10-20% of agents are going to get 80-90% of the business.
Want to be in that top 10%?
Then you HAVE to start taking your marketing seriously.
Niche Down
So many agents hate me for saying this.
But if you want to be successful in real estate, you *have* to stop trying to appeal to everyone.
And you have to pick a real estate niche.
The worst messaging you can have as an agent sounds like:
“Call me for all of your real estate needs!”
Or:
“ I can help you buy, sell, rent and invest from here to Timbuktu!”
Believe it or not, there’s an element of scarcity in that sort of messaging that you may not even recognize, but that comes across to other people.
Those of us in the real estate industry have become so used to hearing certain verbiage that we’ve lost track of what it sounds like to the public.
And what does it sounds like?
It sounds like “I’ll take whatever I can get”.
The reality is this.
If you want to be treated like a professional, you have to act like a professional.
So many agents tell me they want to be treated like a lawyer, or an accountant. They want to be offered the same respect and esteem.
But think about it this way.
You would NEVER go to a criminal lawyer when you’re looking for support with contract law.
You would NEVER go to a pediatrician when you need brain surgery.
There are specialties in every high-quality field.
Realtors love to be generalists when in reality, it only hurts their business.
So if you truly want to stand out in your market, you have to answer the questions:
- Who do you serve?
- What is the problem you solve?
- How do you solve it?
- What is your expert methodology, or specific process, to help your clients get to where they want to go?
The more specific you are, the higher chances that you’ll stand out to that group of people.
You’re able to break through the noise and create an opening for yourself.
And that opening allows you to develop a relationship with prospects and nurture them – taking them from stranger to client.
The way you do this is to embrace marketing and sales psychology so that you become the #1 choice in your ideal client’s eyes.
Want to learn more about how to do exactly that?
Download The Listings Lab Method Guide to learn our methodology to fill your calendar with appointments. All without time-consuming tactics or sleazy marketing gimmicks.
