5 Ways You Might Be Overcomplicating Your Real Estate Content Marketing Strategy

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Are you feeling overwhelmed when it comes to your real estate content marketing strategy?

Scratching your head, staring at a blinking cursor, wondering what to post on social?

You know you need to start creating and adding more videos to your marketing, but you don’t even know where you’d start? 

If this is sounding familiar, there’s a very good chance you’re overcomplicating your real estate content marketing strategy.

Because here’s something you might not know…

When you’re so in tune with your ideal clients, marketing gets to feel EASY.

Messages flow to you easily.

You no longer stress about what to post.

And you become magnetic to your ideal clients.

 If you’re ready to have your real estate marketing feel simple and intuitive, read on to learn where you might be overcomplicating things.

You’re Making It All About You 

If you want to eliminate a lot of the stress that comes with marketing, here’s the #1 guiding principle you need to embrace…

Your marketing is not about you. 

Your Instagram posts aren’t for you. Your videos aren’t for you. Your emails and blog posts aren’t for you.

And they’re not for other agents, either. 

You need to stop asking yourself the question, what do I want to post today?

And instead, start asking yourself the questions, what does my ideal client need to hear from me today?

It can really be that simple when you decide to go ALL IN on what your clients want to see.

You’re Worried About Repeating Yourself

When many agents first start working with us in The Listings Lab, they tell me things like, “I’ve already done a post on [X], I can’t talk about it again!” or “I’ve talked about that topic enough, now I need to come up with something new”. 

But here’s how you need to reframe your mindset to help you eliminate your resistance towards repetition:

Repeating yourself, i.e. delivering the same message over and over isn’t a weakness…it’s actually a strength.

Your clients don’t have 500 different problems. If you’re trying to create content for hundreds of different pain points of course content creation is going to feel difficult. 

Your clients just have a few problems that you’re qualified to help them solve. 

When you create content that addresses your ideal client avatar’s problems and pain points, then of course you will have to repeat yourself.

Embrace it. 

You’re Letting Perfectionism Hold You Back

If you want to create content that attracts your ideal clients, you have to check your ego at the door. 

When you’re committed to serving your ideal clients at the deepest level, there’s no room for perfectionism.

When you put all of your energy into addressing your ideal client’s needs, pains, problems, fears, and desires, you never have to worry about what you’re going to talk about. 

You don’t have to get caught up in worrying about your brand style and voice, or whether or not you’re the best writer in the world.

And you certainly don’t have to stress about your hair being done, your makeup being perfect, or worry about that time you stumbled over your words.  

None of that matters when you’re delivering VALUE to your ideal clients. 

As long as you’re sharing a message that resonates, your ideal clients could care less about you being “perfect”. 

In fact, showing up as the perfectly imperfect human being that you are will only help them connect with you on a deeper level. 

You’re Not Listening To Your Ideal Clients

If you take anything away from this post, let it be this…

Your ideal clients are telling you what they want to hear from you. 

They’re telling you when they get on sales calls with you.

They’re telling you in your comments and DMs.

They’re telling you in the form of frequently asked questions, objections, and hesitations.

If you’re truly listening and tuned in to your ideal clients, you should have a wealth of content ideas at your fingertips.

When you prioritize market research in your business, your real estate content marketing strategy gets to be simple. 

Remember, as an entrepreneur, your content should solve problems. 

You’re not an influencer. You don’t need to show your followers your outfit or what you made for lunch.

You just need to listen to your ideal clients, and post accordingly.

You’re Waiting To Feel Confident To Start 

You don’t need to be confident to start marketing your real estate business.

Yes, I said it.

All of these stories and beliefs you have around the need to be more “confident” is just an excuse to keep you from starting.

In reality, showing up on social media doesn’t need to be complicated.

You feel nervous, but you show up anyway…because getting results is too important to let the fear stop you.

It’s that simple. 

If you’re waiting to feel confident to start, remember this:

Confidence is not the prerequisite, it’s the reward. 

None of us are good at anything the first time we do it – you have to embrace the suck.

But just remember, the more you do it, the better you’re going to be. That’s why it’s so important to not overthink your real estate content marketing strategy when you’re first starting out. Begin by getting into the habit of creating and posting content, and over time that content will improve.

Content creation is as much of an art as it is a science. 

A lot of the time the people who are the most confident are the ones who’ve been consistent the longest.

So stick with it and don’t overcomplicate it, and watch as you reap the rewards down the line. You’ve got this. 

Pssst. Want more tips on how to magnetize ideal clients through your content so you can STOP prospecting and hustling for clients? Download the FREE  The Listings Lab Guide here to learn the marketing strategies needed to fill your calendar with appointments.

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