One of the BIGGEST questions I get asked as a real estate business coach is this:
Should I make a separate business Instagram account for real estate?
If you’re a busy agent…I’m willing to bet my answer to this question is going to be music to your ears.
Because in all honestly, I think making a separate account is a gigantic waste of time.
Not only that…but keeping personal and professional separate could actually HURT your social media lead-generation efforts.
In this post, I’ll explain why I think having just one Instagram account is the very best option for real estate agents.
But first things first, here’s how you want to set this up!
How To Set Up Your Real Estate Business Instagram Account
Rather than making a whole separate real estate Instagram account, I recommend converting your existing personal Instagram account into a business account.
Converting your personal account into a business account will allow you to access more sophisticated analytics, as well as allow you to run Instagram ads.
Even if you feel like you don’t need these features right now….
You might need them down the line as you scale your real estate business.
Here are the biggest reasons why having one account is the superior option for growth!
You Already Have a Following
One of the biggest benefits of using your personal Instagram account as your real estate page is that you already have a following there.
Sure, technically you *could* start a new page from scratch…
But you already have a whole network of friends, family, and people in your network who could be interested in what you have to offer. Or, they most likely know someone who is.
By posting real estate content on your personal account, you’re keeping yourself top of mind and potentially securing referrals.
Your personal network can be a powerful tool for getting the word out about your real estate business. But they *have* to know you exist and how you can help them.
Leveraging your existing social pages where you’re already connected with hundreds of people is the best way to do that!
People Want to Know The Real You
You are so much more than just your real estate business.
You’re a human with ideas, passions, and thoughts about the world.
People don’t want to just see your listings and testimonial graphics you made up in Canva.
They want to know the real you!
Don’t be afraid to show off your personality, your life, and what makes you unique.
By showing the real you on your Instagram page, you’re building a personal brand that people can connect with and trust.
Personal content is one of the most important types of real estate content for social media.
So show up in all of your glory!
Post about your family, travel, or your hobbies.
At the end of the day, people buy from people.
So the more you can showcase your authentic self, the more you’ll attract the people you’re meant to work with.
There’s no reason you need to keep personal and professional separate.
Real estate is an inherently emotional business.
Your clients want to work with someone they can connect with on a personal level.
It’s Easier to Maintain
As a busy agent, you don’t have the time or energy to keep up with multiple social media accounts.
By using your personal Instagram as your real estate page, you’re simplifying your life and streamlining your online presence.
You only have to worry about one account and can focus on creating high-quality content that resonates with your audience.
Personal Brands are More Profitable
Finally, personal brands are WAY more profitable than generic business accounts.
Especially on Instagram.
People are on Instagram to connect with friends and family, to be entertained and to learn new things.
Not to be sold to.
So when your posts look like ads, your ideal client will simply scroll on by.
This is why I always strongly discourage outsourcing your marketing to a real estate marketing agency.
You’ll lose the soul of your content.
By using your personal account as your real estate page, you’re showing the world that you’re a real person with real values and interests, and that you’re passionate about what you do!
Your content will start getting more engagement, and more engagement will lead to more visibility.
It will also help the people who already know you to develop more trust and connection with your brand.
So there you have it! The entire case for why you shouldn’t make a separate real estate business account – and instead keep personal & professional all in one spot.
By leveraging your existing network, showcasing your authentic self, and building a personal brand, you can attract more clients, generate more leads, and grow your real estate business to seven figures by creating relationships at scale.
Want to learn more about how to make that happen?
Download The Listings Lab Guide for free to fill your calendar with appointments – all without fake or sleazy sales tactics!