Jess Lenouvel

A New Era Of Real Estate Marketing: 4 Trends To Watch Out For in 2024

January 10, 2024 by Jess Lenouvel

Are you still relying on outdated marketing tactics like manual follow-ups, cold-calling, sending postcards, or paying for billboards?

It’s time to modernize your marketing so you can create relationships with ideal clients at scale.

Today, I’m diving into four key trends that are shaping the industry so you can stay ahead of the curve.

Marketing is perhaps the most important aspect of building a successful real estate business. While things like systems, operations, and hiring are crucial too – none of them matter if you don’t know how to generate business.

So let’s consider four things you should take into consideration when crafting your marketing plan for 2024!

Google Search Is Down

You know how they say the only constant in life is change?

The same thing goes for marketing!

For years, Google was the go-to place to search for answers and solutions online. But this year, things have started to shift.

As more and more video platforms come onto the scene, the percentage of people searching on Google is starting to drop.

Nowadays, more than ever, people are turning to platforms like YouTube and TikTok for answers.

(The percentage of people searching via video in younger generations like Gen Z is even higher).

People are searching for information and consuming content much differently in 2024.

So, how can you take advantage of this trend?

Make sure you’re incorporating some form of video marketing into your strategy – whether that’s YouTube, TikTok, or even Facebook or Instagram reels.

And remember that SEO isn’t just for Google. Make sure you’re incorporating the proper keywords into your content on all platforms so people can find you more easily – wherever they’re consuming content!

➡️ READ MORE: Video Marketing For Real Estate

Narrowed Down Niches Are Winning

In 2024, we’re continuing to move away from broad, generic strategies and towards more targeted, niche-focused approaches.

While many agents might be tempted to go broad out of perceived scarcity, the people who are winning are the ones who are doing the opposite.

This is about going deep rather than wide.

It’s about resisting the urge to give into the “I’ll take what I can get” mentality.

When you think you need to work with any client that comes your way, you don’t market with specificity.

You’re trying to speak to everyone, and so you’re speaking to no one.

Instead, you want to pick one specific demographic you truly resonate with and can serve at a higher level.

When you speak to that person and the transition they’re going through, you will rise above the noise of all the general realtors who are shouting the same things.

Need inspiration for picking a real estate niche?

➡️ Read this post on 10 different profitable real estate niches.

Vanity Metrics Are Becoming Irrelevant

The era of the real estate influencer is over.

The number of followers you have doesn’t matter.

It’s about how many of the RIGHT followers you have – and how well you can convert them.

I’m going to be honest…

Many agents are out there building massive audiences on platforms like TikTok and Instagram.

But the number of deals they’re actually doing is far less than you’d expect.

It’s key to remember:

Getting invited to fancy parties and being sent free products doesn’t pay the bills as an agent.

Getting listings does.

So instead of trying to go viral and get millions of followers, focus on attracting the people who truly need your services.

While influencer marketing revolves around growing abig audience to secure brand deals, entrepreneurs function differently.

Entrepreneurs value conversion over mere impressions.

Personal Brands Are Profiting

Remember the days when supermodels like Cindy Crawford were all the rage?

Then came the Jennifer Aniston era, where Hollywood stars were it, and models kind of took a backseat.

But now, we’re seeing something even crazier…

Influencers are the new celebrities. They’re the ones on billboards and repping brands left, right, and center. This whole shift shows how vital personal brands are.

While your goal isn’t to go viral like influencers, you are aiming to build the same level of trust and connection with your audience, much like an influencer does.

And that’s why personal branding is one of the more important skills you can master right now.

Because let’s face it, people aren’t just buying products – they’re buying into people.

Even if you’re building a real estate team, you need a face for your brand.

Take Dave Nichols, for example. He was the President of Loblaws in Canada back in the day. Everyone knew him as the face of President’s Choice (PC for short!).

But then Loblaws dropped the face behind the brand and went all corporate, and guess what? People started losing trust in the brand.

They decided to bring Galen back in. Even though he wasn’t your typical charismatic figure, he brought back that personal touch and was able to rebuild people’s trust in the brand.

If you want to remain relevant in 2024, it’s time to embrace these changes.

From the decline of Google searches to the rise of video platforms and niche markets, it’s clear that the old playbook is no longer enough. The era of vanity metrics and broad, impersonal strategies is giving way to a new era of targeted, personal, and deeply engaging marketing tactics.

Remember, it’s not about having a huge following anymore, but about connecting with the right people in a meaningful way. Your focus should be on building a personal brand that resonates with your ideal clients.

The key takeaway? Adapt, personalize, and connect.

Deepen your knowledge of your niche market, leverage video to establish your authority, and remember — in real estate, your most valuable asset isn’t just the properties you’re selling, but the personal connections and trust you’re building.

Want to join a powerful, free real estate community so that you’re always on top of what’s hot in real estate marketing?

The Listings Lab Community on Facebook is THE place to be. Network and connect with other agents, receive exclusive high-level marketing trainings, and be the first to know about our in-person events and offerings.

➡️ Join The Listings Lab Facebook Group HERE

The Power of Niching Down: 10 Profitable Real Estate Niche Ideas

December 26, 2023 by Jess Lenouvel

Many real estate agents take a broad, generalist approach to their target market, trying to be everything to everyone in their geographic area.

But most profitable agents? They choose to niche down and specialize in serving one specific type of client.

This is why today, I’m dishing out some profitable real estate niche ideas.

Niching down allows you to truly understand the unique needs, pain points, and priorities of your ideal client avatar.

You can then craft tailored messaging and offerings that deeply resonate with that niche. Rather than competing broadly on price or commissions like most agents, you develop natural authority by solving your niche’s particular problems.

Here’s a list of 10 profitable real estate niches, many of which our members in The Listings Lab have had a ton of success with!

But first, let’s get into the limitations of niching down by ZIP code alone.

The Problem With Geographic Targeting

Historically, real estate agents have niched down primarily by focusing on certain neighborhoods, price points, or property types in their farm area. For example, positioning yourself as the go-to expert for condos in a particular neighborhood.

While geographic specialization has its place, even a single neighborhood contains a large mix of buyers and sellers with vastly different needs:

First-time buyers
Young families upsizing
Empty nesters downsizing
Investors
Relocating couples

Creating messaging to appeal to such a diverse group is challenging. When you try to cater to a wide range of clients with different needs and preferences, you end up being forced into a jack-of-all-trades role, rather than a specialized one.

That’s why savvy agents niche down beyond geography alone. They niche down by demographic or by life transition.

Ready to go beyond geo-farming?

Let’s explore some creative real estate niche examples so you can stand out in your market and attract your ideal clients!

Niche Idea #1: Upsizers

“Upsizers” are households looking to upgrade to larger, more expensive properties as their family or income grows. Common upsizer niches include:

Young families trading up from a starter home.
Dual-income couples without kids who are ready for more space.
Executives leveling up as their career advances.

As an upsizer expert, emphasize your deep knowledge of family-sized homes, school districts, commuting patterns, childcare options, and all other key considerations for this demographic.

Position yourself as their trusted partner for the most important purchase of their life so far.

Niche Idea #2: Downsizers

On the other side of upsizers, “downsizers” are at a life stage where a smaller home makes sense:

Empty nesters who are ready to lower their housing costs.
Senior couples who would prefer less maintenance.
Single professionals who want a more manageable space.

Cater to this niche by spotlighting low-maintenance, single-level properties near hospitals and amenities. Share content on decluttering, home organizing, and preparing to leave a family home full of memories.

Niche Idea #3: First-Time Home Buyers

Many agents overlook first-time home buyers, thinking of them as small deals that aren’t worth the effort. But this is short-sighted – helping new buyers find their first home earns referrals and repeat business over their entire lifetime.

First-time buyers need to be educated on how to navigate the home-buying process. Position yourself as the caring, patient expert guiding beginners on their journey. Share practical content on saving for down payments, shopping mortgages, and demystifying industry terminology.

Niche Idea #4: Investors

Seasoned real estate investors have specialized needs compared to residential owners-occupiers. To become an investor authority:

Speak knowledgeably about cap rates, cash flow, appreciation potential, and local market conditions.
Maintain relationships with lenders offering the best investment loan programs.
Partner with contractors who can accurately estimate renovation and rehabilitation costs. (“Rehab costs” refers to the expense of repairing or renovating an investment property).
Consistently list deals suitable for flipping or buying and holding as rental units.

You can also specialize in selling larger commercial buildings and apartment complexes to real estate investment companies. Become the agent that commercial brokers call when large investment properties go on the market.

Niche Idea #5: Relocating Professionals

Corporations moving employees to your city create a steady stream of transferee home buyers. Make them your niche by positioning yourself as the VIP real estate concierge catering to their unique needs as relocating professionals.

Become the expert at helping these transferees get set up in a new city. Create content like:

City & neighborhood tour itineraries orienting new residents
Comparisons of school districts for transferees with families
Reviews of temporary corporate housing options
Relocation timelines and checklists for seamless moves

You could also build partnerships with relocation coordinators to be their preferred realtor vendor for their assignees!

Niche Idea #6: LGBTQ Community

The LGBTQ community continues to face housing discrimination. Showcase your commitment to fairness and equality to communicate you understand the LCBTQ’s needs.

Get training on equitable practices. Promote LGBTQ support services along with your listings. Spotlight queer-owned businesses and LGBTQ-friendly neighborhoods. Sponsor pride events while spreading awareness of persisting biases against gay and trans buyers and sellers.

By prominently voicing your support as an ally, you’ll build affinity and trust with LGBTQ clients!

Niche Idea #7: Divorcees

Helping clients navigate divorce sales and splitting equity can be complicated. Certify yourself as a Short Sale and Foreclosure Resource (SFR®) professional.

Post about topics like documenting asset details, ordering appraisals for court, splitting sale proceeds fairly, and avoiding capital gains taxes. Build a reputation as the agent guiding clients through housing transitions during some of life’s hardest chapters.

Niche Idea #8: Green Living Enthusiasts

Sustainability is at the forefront of many buyers’ minds. Become a National Association of Realtors® Green Designee and market yourself as a green realtor:

List solar-powered and EnergyStar-rated listings showcasing energy efficiency.
Create green buyer guides helping consumers spot features like low-VOC paints and FSC-certified wood floors.
Blog about topics like renewable building supplies, native landscaping, and greywater systems for water conservation.

Position yourself as the trusted green living real estate advisor in your market to appeal to those pursuing an eco-friendly lifestyle.

Niche Idea #9: Pet Owners

There’s no question about it, many of us are obsessed with our pets! I mean, the first thing on my mind when I was moving was… how is this going to affect my cats?

Had an agent highlighted that in their marketing, and showcased their solution, I would’ve signed with them on the spot.

Over 70% of U.S. households include pets, so there’s a ton of opportunity in this market segment. Here’s how to get their attention.

Profile animal rescues & shelters alongside your listings.
Create neighborhood pet guides noting off-leash areas and veterinary practices.
Know pet policies for condo buildings, landlords, and homeowner associations which often restrict dogs over 25 pounds.

Show clients you fully understand the key role of pets to many families during a stressful move.

Niche Idea #10: Military

If you live near a military base or have served in the military yourself, specializing in working with military families can be a great niche.

Military members and their families have unique needs when it comes to relocating, buying, and selling homes. Helping them navigate the complexities of military moves, fluctuations in transfers and reassignments, qualifying for loans, and finding the right homes can allow you to become the go-to expert.

Position yourself as an advisor who understands the uncertainties military families face. Guide them through the real estate process and simplify things other agents may overlook. Become known for your ability to help military personnel transition smoothly between duty stations.

No matter which niche you pick, just remember that focused expertise wins over broad generalizations. When you claim to help “everyone,” potential clients hear that you help no one
particularly well.

So choose your niche area of expertise, then consistently showcase how you understand and solve your client’s needs better than any competing agent.

Want more support with choosing a real estate niche?

Check out these posts! 👇🏽

6 Common Mistakes To Avoid When Choosing A Real Estate Niche

4 Fears That Are Holding You Back From Picking A Real Estate Niche

5 Common Pitfalls Agents Make When Choosing Their Ideal Client Avatar

Real Estate Agents: Here’s How To Overcome Limiting Beliefs & Rewire Your Mind For Success

December 19, 2023 by Jess Lenouvel

Do you feel stuck in your real estate business? It’s easy to blame it on external factors, thinking “I just don’t have the right strategies!” or “Things in my market are down!”. But what if the reason you’ve hit a plateau is something else entirely?

Yep, I’m talking about your mindset.

Here’s what you need to remember…👇🏼

Inner shifts drive outer growth. What’s happening inside often manifests on the outside.

So if you want to create external results in your real estate business – more money, more clients, a growing team – the first place you want to start is your beliefs.

Our beliefs shape actions, and our actions drive results. If core beliefs conflict with ambitious goals, you’ll stall in neutral. The way forward? Rewrite self-doubts into empowering narratives that align with your big, audacious goals.

Understanding Limiting Beliefs

In its simplest form, a limiting belief is a state of mind, conviction, or belief that you think to be true, but it actually limits you in some way. These beliefs are sneaky – they’re often subconscious and can dictate our actions and reactions without us even realizing it.

In real estate, these limiting beliefs can be particularly insidious. They might sound like, “I’m not good enough to handle luxury listings,” or “I can’t compete with the top agents in my area.”

Maybe it’s even a belief that you’re not tech-savvy enough to leverage digital marketing to get leads, or that you need to work 24/7 to be successful.

These beliefs aren’t just negative thoughts, they’re deeply ingrained patterns that sabotage our growth. Understanding them is the first step to dismantling their power over us.

Where Do Limiting Beliefs Come From?

Many of our limiting beliefs are rooted in our childhood. Our upbringing and the environment we grew up in heavily influence our belief systems as adults.

For example, a child in a family stressed about money might grow up hearing things like “Money doesn’t grow on trees!”. As a result, when they’re an adult, they may be fearful of spending money and investing in their business, as they feel like money is a scarce, finite resource.

Another child might grow up in a well-off family, but their parent is always busy with work and barely spends any time with them. As an adult, they may start to equate increasing their income with having less time to spend with their kids. Because of this subconscious belief, they might be hesitant to grow their business and their bottom line, feeling like their relationships with their kids will suffer. In reality, growing your business and making more money allows you the freedom to spend MORE time with your kids, but they’re viewing the world through the lens of their childhood.

Family dynamics also play a crucial role. The early attitudes we were exposed to about risk, failure, and success greatly influence our business decisions today. And societal norms, like the stereotype that “wealthy people are greedy or evil,” can subconsciously deter us from pursuing higher-income clients or scaling our business, for fear of judgment from others.

How Your Limiting Beliefs Are Sabotaging Your Real Estate Business

There are so many ways that undetected limiting beliefs can rear their ugly head in your business. Let’s explore a couple of ways they could unconsciously be sabotaging your efforts to get to the next level.

Say, for example, you have a potential client reach out to you on social media. You get super excited and agree to work with them! However, this client then demands that you cut your commission by 50%, threatening to take their business elsewhere if you don’t comply.

If you have a scarcity mindset, possibly stemming from a childhood belief that “not having money makes you inadequate,” you’ll probably agree to this cut.

Why? Because deep down, you might feel that any income is better than none, even if it means devaluing your service. This decision doesn’t align with your goals – but that old narrative of scarcity, and the fear of being ‘less than’ without money ends up dictating your decision.

Another way this shows up is resistance to video marketing for real estate, even though you know it has the power to grow your business.

You know it’s essential, yet there’s a hesitation. It’s not just about finding the right words or the perfect angle. It’s deeper.

It’s about the fear of being seen and judged, the anxiety of not being ‘good enough’ compared to others. This might manifest as spending hours worrying about finding the ‘right’ editing app or constantly revising your script. But at the core, these are just forms of procrastination and avoidance so you don’t have to deal with your fear of being seen.

READ MORE: How Karyn Got Over Her Visibility Fears & Built A Powerful Online Presence

If you’ve been reading this and have a sneaking suspicion that limiting beliefs might be messing with your growth, here’s what you can do to turn things around. 👇🏼

Building Awareness: Your First Step Towards Change

Awareness is key. You can’t change what you aren’t aware of. About 90% of our decisions are made on autopilot, based on our past experiences and deep-rooted beliefs.

This might be efficient for our brain, but it’s often not aligned with our goals for success and growth in real estate. To break free from this cycle, start by developing an ‘awareness muscle.’ It’s about catching yourself when you’re about to make a decision based on fear or outdated beliefs.

For instance, consider the moment when you’re tempted to lower your commission out of fear of losing a client. By recognizing that fear is driving this decision, you create awareness. Or, when you’re putting off creating a marketing video, understand it’s not about the lack of technical skills but the fear of being judged or not being perfect.

Rewiring Your Mindset For Success: Transforming Awareness into Action

Reprogramming your mindset is a detailed, deliberate process. It’s not a quick fix. Just like forming a new habit, transforming limiting beliefs into empowering ones can take anywhere from 21 to 90 days. Though it might seem like a significant commitment, it’s relatively short when you consider the impact it can have on your real estate business.

This process involves identifying your limiting belief, questioning its truth, and consciously choosing a new, empowering belief.

For instance, shift from “I need to reduce my commission to keep clients” to “My expertise and service are worth full compensation.” Or change “I’m not cut out for video marketing” to “I don’t have to be perfect, I just have to be my genuine self to attract clients online”.

Transforming your limiting beliefs is a journey that requires patience and self-compassion. Remember, change doesn’t happen overnight. It’s a process of taking incremental steps, and sometimes feels like you’re moving two steps forward and one step back. But with consistent effort and commitment, you can shift these deep-rooted habits and beliefs.

Be gentle with yourself as you navigate the process of rewiring your beliefs. Growth in your real estate business isn’t always linear, and it’s okay to face setbacks as you learn and evolve.

The key is to stay focused on your goals, trust the process, and consistently reflect inward, allowing your internal growth to shape the external reality of your real estate business.

If you’re ready to break free from the limiting narratives holding you back and scale your business beyond your wildest dreams, The Listings Lab is your next step.

With tailored support on everything from mindset to systems and marketing, you’ll have everything you need to build a profitable, 7-figure business – no hustle required.

Say goodbye to outdated, inauthentic tactics and hello to a world of strategies that help you seamlessly turn strangers into clients while being radically yourself.

Book a call HERE with our team to see how we can help you scale your business from 6 to 7 figures so you can make 2024 your best year yet.

6 Social Media Marketing Tips for Real Estate Agents

December 13, 2023 by Jess Lenouvel

In today’s digital world, marketing your real estate business on social media is no longer optional – it’s the KEY to having a consistent influx of qualified leads and clients.

But simply having accounts isn’t enough. You need an effective social media marketing strategy if you want to break through the noise and stand out online.

After helping thousands of agents successfully grow their businesses through organic social media and digital marketing, I’ve seen firsthand what works. In a recent podcast, I shared six of my top tips for marketing yourself on social media successfully!

Here are 6 social media marketing tips for real estate that will get you leads and clients.

Use Compelling Case Studies

Case studies—detailed accounts of your past transactions—build trust and social proof. By sharing examples of how you’ve helped clients achieve their real estate goals in the past, you demonstrate your skills, expertise, and ability to deliver results.

Here are some tips for creating effective real estate case studies for social media:

Strategically choose transactions that you want more of. Look for clients with compelling stories where the transaction went smoothly. There is some value in showing a difficult deal, but don’t make all your case studies complex. Those should be only 1 in 10.
Share key details and data points from the transaction. Be sure to include concrete numbers wherever possible, such as the listing price, the number of offers received, and the final sale price. Make sure you’re analyzing the data you give. Don’t just present the numbers – provide some analysis as well.
Tell the story of your client’s transformation. Tell the story of what prompted your clients to reach out to you. How were you able to help them? What was the end result? If you have something, especially eye-catching, like let’s say a dramatic improvement with a coat of paint and some staging, you can include those visuals as well.
Include a testimonial quote from the clients if possible. This adds credibility. Make sure to use a screenshot if you do.
End your case study with a call-to-action to chat more, to book a consultation or to even offer more info on your signature system if you have one created already. This will convert readers into leads!

By positioning yourself as an expert through detailed, data-driven case studies, you’ll attract more of your ideal potential clients.

Create Myth-Busting Content

Another powerful type of social media content is myth-busting posts that educate readers and dispel common misconceptions about the real estate industry. This type of perspective-shifting content builds your authority and credibility.

Some examples of myths you can address:

You need a 20% down payment to buy a house
You should always list your home for a high price and leave room for negotiations
Real estate agents are just trying to make a quick commission

It might be obvious to you that these statements are myths, but potential clients and many consumers still believe them.

Educating your audience on these myths can help them feel more confident or prepared in moving forward. For example, A client who thinks they need a 20 percent downpayment might not think that they can buy for another 6 months.

But doing a myth-busting piece of content that addresses that will help dispel that myth and they might reach out and get going sooner!

Here are some tips for creating effective myth-busting posts:

Use a friendly, approachable tone backed up by facts and data. Avoid being negative.
Share relatable anecdotes and stories to make the content engaging.
Stick to debunking a few common myths per post so you don’t overwhelm readers.
Explain the implications of debunking each myth. For example, note how realizing you don’t need 20% down will help you land your dream home faster!

When done right, myth-busting content establishes you as a knowledgeable resource and positions you as the go-to expert.

Share Authentic Lifestyle Content

Lifestyle content gives your followers a peek into your life outside of real estate. This could include photos and videos from your hobbies, travels, family activities, etc.

Sharing lifestyle content helps potential clients connect with you on a more personal level. By showcasing your genuine experiences and interests, you’re able to show them that you’re not just an agent – you’re a fellow human being.

Here are some pro tips for sharing lifestyle content:

Remember, authenticity is key. Share your real passions, not a manufactured persona.
Photos and videos resonate more than text updates. Capture moments from your hobbies, adventures, and time with family.
Stop worrying about being “professional”. You don’t have to make it seem like you wear a suit every day and drive a black sports car for your clients to want to work with you!

When potential clients get a glimpse of the real you outside of real estate, you become more relatable, likable, and approachable.

Strategically Use Local Hashtags

When you use local hashtags, you can help your posts appear in search results for people looking for real estate in your specific area.

This helps you reach the right audience. When you use generalized hashtags like #RealEstate or #HomesForSale, you’ll likely get a lot of engagement from people who aren’t in your area or who aren’t interested in buying/selling a home right now.

But when you use local hashtags like #TampaRealEstate or #CalgaryRealtor – you’ll attract people who are specifically looking for real estate in your area.

Here are some pro tips for using local hashtags:

Use local hashtags consistently over time to establish yourself as a neighborhood expert.
Network with other local businesses using the same local hashtags – this can lead to referrals.
Also, be sure to mix popular hashtags like #HomesForSale with more niche local ones. Popular hashtags may get more overall eyes on them, but niched local hashtags target those more likely to convert to clients.

In short, local hashtags help you reach potential clients looking for real estate in your area.

Create Value-Added Market Reports

One of the most ineffective content that I see on social media is market reports. That’s because most agents just slap up a graphic with some statistics – they don’t interpret what that data means for their audience. But market reports can be incredible for building authority if you do them right.

To create something of value, you need to interpret what the data means for your specific audience.

Follow these tips when compiling market reports:

Define a specific audience and goal for the report. This will dictate the right local area and metrics to focus on.
Collect hyperlocal data on trends, behaviors, and analysis. Your local real estate board is a good source.
Objectively analyze the data to spot patterns and trends. Avoid assumptions. Let the data speak for itself.
Explain what the data means for your audience. Use lines like “Here’s what this means for you.”
Deliver reports in videos to walk through the data instead of just graphics.

By making your market reports audience-focused, you stand out from the rest and provide real value to potential clients.

Use Storytelling to Make Emotional Connections

There’s a reason the typical “just listed, just sold” posts don’t work on social media.

They aren’t valuable and don’t do anything to entice potential clients. People want to know more than just the property details and the price tag!

They want to connect emotionally with the property and understand how it can fit into their lives.

That’s where storytelling comes in. Stories are 22 times more memorable than facts, so make sure you’re leveraging this content type!

Here are some tips for storytelling-focused listing posts:

Understand who your ideal buyer is for each property. Describe your listings in a way that would appeal to their desires.
Craft a compelling backstory. Share what past owners loved about the property.
Sell the lifestyle. If it’s a luxury high-rise, describe the amenities and convenience for city professionals. If it’s a family home, sell them on the proximity to schools and community centers, and highlight the big backyard.
Storytelling is memorable and helps listings resonate emotionally. Always opt for a narrative that will capture their heart over sterile stats and figures.

So there you have it—six tips to transform your social media marketing as a real estate agent.

Ready to turn social media into your #1 lead generator?

Discover The Listings Lab Method to fill your calendar with appointments

…without wasting time at open houses, cold calling, or working even more hours than you are right now.

➡️ Get your FREE guide to learn how to scale your real estate business using organic and digital marketing HERE.

10x Thinking For Agents: How To 10x Your Mindset To 10x Your Growth

December 6, 2023 by Jess Lenouvel

If you feel stuck at a certain income level in your real estate business year after year, it likely means you need an entirely new framework to break through to the next level. As I always say, “What got you here, won’t get you there!”

Exponential growth requires exponential thinking. In this post, I’ll share my formula for 10x thinking so you can completely transform your mindset and accelerate your income.

The 10x Framework

If you want to 10x your business, the key is to continuously increase the quality and decrease the quantity of everything you do. Counterintuitively, in order to go ten times bigger, you actually have to do fewer things.

It’s about defining and choosing your own minimum standards, then progressively raising them over time. I like to use bank accounts to illustrate this idea.

Everyone has a number that when you hit it, you feel safe financially. And on the other side of the coin, everyone also has a panic number that motivates you to hustle until you surpass it.

For example, let’s say your average monthly income is $10k. When you hit those $12k months, you feel safe. But when your monthly balance drops to $8k, you scramble to get more business.

No matter your success level, you ride this rollercoaster between two financial milestone numbers. Your goal is to raise both thresholds over time, so your new normal involves bigger projects and income.

There are five big shifts for activating 10x thinking in your business:

1. Think Exponentially

10xing your business is a completely different ballgame than doubling your business.

Recently, I did an exercise with a friend where we wrote out ideas to solve a business challenge.

Our goal was to approach a specific challenge in our business from different angles.

We got out our post-it notes, sat down, and thought about how we would solve the problem if we wanted to double our business revenue over the next 12 months.

We wrote down dozens of potential solutions and ideas.

We then asked ourselves the question, “What would the solution look like if we wanted to 10x our business revenue over the next year?”

Suddenly, the answer was crystal clear. The 2x ideas were small tweaks and manual tactics. But when forced to come up with 10x ideas, we both arrived at only one solution: completely changing the fundamental business model.

10x thinking will allow you to arrive at solutions you’d never even consider, ones that force you out of your current mode of thinking.

Thinking exponentially unlocks a whole other level.

2. Preparing for 10X Growth

A crucial aspect of 10X thinking is preparing ourselves and our businesses for the growth we desire. It’s not enough to wish for a hundred new deals if, in reality, you can only handle ten.

Do you have the necessary infrastructure and delivery mechanisms in place to support your goals? If not, it’s time to start building.

3. Embrace the Uncompetitive Space

In the real estate industry, everyone competes at the same level, trying to run faster on the same hamster wheel. But there’s far less competition when you set radically bigger goals than your peers.

Detach from the middle-of-the-pack mentality to enter the wide-open possibilities of the top.

If you aim for 10x while others shoot for 10% growth, you will stand out against the competition.

4. Ruthlessly Eliminate Task Switching

Non-stop task switching annihilates productivity.

Batch your tasks, limit distractions, and obsessively prioritize your most important money-making projects. Checking your email 100 times kills 10x growth, while deep focus fuels it.

The best part? Achieving a 10x income doesn’t require you to be 10x better at everything. You just need to be 10-20% better in your unique zone of genius.

5. Ask 10x Questions

One of the best ways to start activating 10x thinking is through the power of 10x questions.

For example: “What would need to happen to 10x my best year’s GCI?”

Train your brain to start thinking 10x by asking bold questions:

Which niche or market segment could I master and charge a 10% commission?
What if I flipped 100 homes a year through a renovation team?
How could I sell $500 million in commercial real estate?

These “impossible” questions unlock a new level of creativity, possibility, and vision.

To end this post, here’s a simple exercise you can do to accelerate your 10x growth.

Write yourself a dream cheque for 10x your best year ever OR your highest commission. Place it somewhere visible, even as your phone’s lock screen. (If you don’t have a checkbook, pretend you’re sending yourself a bank transfer of that number and take a screenshot!).

Use this wild goal as a guide for your daily decisions and habits. Review it constantly as a reminder of the exponential success you’re creating, no matter how improbable it seems in the present moment.

Your capacity for greatness is far higher than you realize. Past income milestones once seemed impossible too. The sole barrier between present reality and 10xing your business is your own limiting beliefs.

Remember …you have permission to think exponentially bigger.

It’s time to define and systematically raise your minimum standards across the board.

So write down that audacious number, choose the 20% income-producing activities you’ll focus on to fuel your growth, and then detach from scarcity to create your 7-figure real estate business.

Now you understand the core principles of 10x thinking. But growth happens through action, not theory.

The Listings Lab provides the perfect environment to activate 10x growth as a real estate agent. Within our flagship program, you’ll receive:

🔥 A proven framework for predictably generating highly qualified inbound leads. This fuels exponential growth without hustling or sacrificing freedom.

🔥 Permission and support to think exponentially bigger. Surround yourself with other ambitious agents who normalize 10x thinking.

🔥 Tailored mentorship for putting 10x concepts like dominating your niche and creating relationships at scale into practice.

The Listings Lab is the easiest way to scale your business to seven figures without the hustle or old-school salesy tactics. Implementing these concepts with our mentors at your side maximizes speed, accountability, and results.

Ready to 10x your real estate business?

Apply today to book a call with our team to see how we can help!

Master Your Mindset For Real Estate: 4 Outdated Beliefs It’s Time To Let Go Of

November 29, 2023 by Jess Lenouvel

Want to know the real secret to exponential business growth?

It’s not working harder. It’s not fancy tactics. It’s not even luck or good timing.

The real key is your mindset.

I know that sounds a little woo-woo. But stay with me. Your beliefs, assumptions, and inner workings shape your reality.

I’ve seen it over and over again – two agents with the same strategies and opportunities. One crushes it because of their mindset. The other struggles because of the stories they tell themselves.

Why is Mindset So Important In Real Estate?

Mindset is so much more than just thinking positive thoughts and listening to inspirational podcasts.

Your mindset affects everything. It shapes your vision, determines your results in business, and even affects the quality of your relationships.

The way I see it, success is the total sum of all your beliefs – the result of all the small decisions you took along the way, stacked up to guide you toward your goals.

Your mindset determines the difference between stagnation and exponential growth. Between overwhelm and fulfillment. Between burnout and freedom.

In this post, I’ll be going over some of the limiting mindsets that could be holding you back.

4 Outdated Beliefs You Need To Ditch To Level-Up Your Mindset In Real Estate

We’ve all been conditioned with limiting beliefs about what it takes to succeed in real estate. It’s time to expose the disempowering lies you’ve been sold. In this post, I’ll be going over some mindset myths that are sabotaging your potential so you can become the leader you’re meant to be.

Outdated Belief #1: Success = Suffering

Hard work, immense suffering, and sacrifice are just the price to pay for being successful in real estate, right?

Wrong.

I’m not saying that there won’t be challenges or stressful periods. But when this stress becomes continuous with no end in sight, that’s when it turns into burnout.

The belief that you need to live, eat, and breathe work or you’ll never “win” is a mindset that runs rampant in real estate.

Even Gary Vee, who was all about crushing it, has changed his messaging on hustling over the last couple of years.

Hustle culture has created an entire generation of unhappy people who are burnt out, and exhausted and have fallen out of love with their work.

Agents are limiting their growth, thinking they need to “stay small” because they don’t want to have to choose between achieving business goals and watching their kid’s soccer match.

But what if you didn’t have to choose?

What if you could build a bigger business that not only fulfills your potential but also has a more significant impact?

What if bigger didn’t = busier, but actually opened up more time, space, and energy for the other important priorities in your life?

It’s not a pipedream, it’s possible with the right strategies.

Outdated Belief #2: Other People Are Just Lucky

On the other hand, some believe that successful people who don’t seem to work very hard, got there by luck.

Maybe John won the lottery, inherited a whole bunch of money, or just got lucky with that deal.

However, what they don’t see, is what may appear as luck is actually the result of a series of strategic decisions.

For instance, I knew five years ago that I wanted to live in the Bahamas.

Every decision I made was weighed up against whether it would bring me closer or further away from that goal.

It had nothing to do with luck. Just a strategic decision-making mindset.

Outdated Belief #3: I’m A Victim To My Circumstances

When you’re stuck in victim mode, you wait for a “savior” to solve your problems and improve your circumstances.

But here’s the truth – while situations happen to you, you also play a major role in creating them.

The way you choose to view challenges shapes your reality. Your mindset and your response determine your results.

Blaming the economy, market, or other agents only keeps you feeling helpless. But, taking extreme ownership and control over your mindset gives you your power back. Victimhood disempowers – a creator mindset is the game changer.

Outdated Belief #4: If I Set Bigger Goals, I’ll Have To Work Harder To Meet Them

Here’s a limiting belief that’s straight-up false – bigger goals do NOT require more hustle and grind. In fact, 10xing your business growth is often easier than doubling it.

Trying to 2x your business just by doing more of the same activities is never the answer. It’s brute effort without transformation.

But 10x thinking requires changing your entire model and framework. When you aim for a 10x goal, your solution becomes simpler – because you’re forced to change the game.

Plus, there’s less competition at the top. Everyone is trying to compete for the same small wins. We need to leave the 2x thinking behind because there are very few people operating at 10x levels.

The bottom line is that your mindset sets the ceiling for what’s possible. Outdated beliefs about struggle and sacrifice will keep you stuck playing small. But when you shatter these illusions, you pave the way for exponential growth.

Success doesn’t require ridiculous hustle or brilliance. It requires clarity of vision, commitment to your goals, and continuous tiny improvements. Your mindset shapes your actions, which then shape your outcomes. When you upgrade your beliefs, upgrade your business.

For more real estate mindset advice, check out these posts.

The 5 Most Common Real Estate Agent Fears (And How To Get Over Them For Growth)

How To Stay Motivated In Real Estate: 5 Mindset Tips To Keep Moving Forward

Want To Build A Real Estate Team? Here Are 5 Mindset Shifts For Agents Looking To Outsource

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