Jess Lenouvel

6 Signs A Scarcity Mindset Might Be Sabotaging Your Real Estate Business Growth

As a real estate agent, it’s easy to fall into a scarcity mindset – the belief that there’s just not enough to go around. Not enough listings, not enough leads, not enough money. This type of mindset can severely limit your potential for growth and success.

The truth is, that opportunity is abundant in real estate once you know how to build marketing systems to attract clients. By shifting to an abundance mindset, you’ll create unlimited possibilities in your business and life. In this post, we’ll explore the telltale signs of how a scarcity mindset is showing up in your real estate business. And we’ll give you a reframe so you can cultivate a mindset of abundance and attract endless opportunities!

6 Signs You Have A Scarcity Mindset As A Real Estate Agent 

If you read through this list and some of these sound familiar, there’s a good chance you need to work on your mindset! 

You feel like you’re in competition with other agents.

You believe you have to compete with other agents to win listings. You see other agents as competition rather than collaborators. This mindset can lead to underhanded tactics just to get an edge.

How to shift to abundance: Understand there are endless opportunities and ideal clients for those who lead with value. View other agents as potential partners, not threats.

You panic every time you miss a call or respond a couple of days late. 

This used to be big for me. I can still hear my brokerage in my ear telling me, “Every missed call represents $10,000 in lost revenue”. It took me a while to break free from this mindset and remind myself that opportunities are limitless when you know how to attract clients.

How to shift to abundance: Let go of the myth that opportunities are limited. Have faith that you’ll attract ideal clients by consistently providing value and showing up as your authentic self. Any client who expects you to work around the clock and be at their beck and call is not a client you want, anyway.

You find yourself sacrificing your personal and family time for clients and leads. 

This stems from the belief that clients and leads are hard to come by, so you must drop everything for them. You think, “If I don’t get this lead now, who knows when the next one will show up?”. It’s that kind of thinking that has you walking out on your daughter’s dance recital to negotiate a deal. 

How to shift to abundance: Schedule non-negotiable personal time, trusting your marketing will continually attract ideal clients. Delegate tasks to give you the freedom to fully recharge.

You’re working with anyone and everyone. 

You work with anyone and everyone, afraid to niche down and “limit” your client pool. You’re desperate to take ANY client on, so you work with clients who aren’t a good fit because you need the money.

How to shift to abundance: Stop focusing on short-term money and start focusing on the long-term vision for your business. Recognize that working with anyone who will hire you is sabotaging your ability to build a premium brand that attracts clients on autopilot. Focus on who you can help best, and speak to that person and that person only.

You blame your clients or the market for your lack of success. 

If you’re constantly telling yourself things like, “The market is terrible” or “My clients are cheap” – you’ll create those things in your external reality. 

How to shift to abundance: Take full responsibility for the results you create in your business. Look for evidence of what your mindset is telling you is unachievable. For example, even if your market is slow, there ARE agents in your market who are succeeding. How can you focus on being the exception rather than blaming your circumstances? 

You’re doing EVERYTHING yourself. 

Even though you could pay a virtual assistant $15/hour to do your admin tasks, you believe resources are limited so you hold on to your money so tightly and continue to DIY everything. 

How to shift to abundance: You recognize that hiring support isn’t a sunk cost, it’s an investment. You know that when you free up time and energy there are endless opportunities to be seized, and you feel immense gratitude for your team members who allow you to be in your zone of genius

At the end of the day, your mindset determines your reality. Operating from scarcity produces more scarcity – but embracing abundance enables exponential growth.

This mental shift is challenging, but trust me, it’s well worth it. When you let go of your scarcity mindset and limiting behaviors, you’ll be amazed at the opportunities, clients, and success that flow your way.

Focus on delivering consistent value, innovating in your niche, and serving your ideal clients. Know that in the real estate industry, there’s more than enough success to go around. Your abundance is waiting – you simply need to claim it!

Ready to work on your real estate mindset?

Check out these posts!

5 Mindset Habits Of Successful Real Estate Agents

How To Stay Motivated In Real Estate: 5 Mindset Tips To Keep Moving Forward

Want To Build A Real Estate Team? Here Are 5 Mindset Shifts For Agents Looking To Outsource

How Real Estate Events Can Be The Game-Changer Your Business Needs

Have you considered attending a real estate event or retreat, but you’re not sure if it’s right for you?

If so, I want to introduce you to Aimee – a successful member of our 7-Figure Agent Collective program who’s been to multiple events that I host.

Aimee just can’t get enough of our retreats and events. She’s been to multiple of our “Palm Trees & Playbooks” retreats that we hold in The Bahamas as well as The Listings Lab Live. 

If you’ve been eyeing our events, you might want to hear from Aimee about why our real estate events are different.

Here’s what she had to say.

Not Your Average Real Estate Coaching Event 

Aimee’s not new to the real estate world – she’s been in the industry for 15 years.

So she isn’t new to real estate coaching and events!

In the past, Aimee invested substantial money in coaching through two different brokerages.

However, the experience always felt distant and transactional.

As she put it, she “never felt a closeness or a bond with her coaches or her trainers that she paid many thousands of dollars for.”

At previous events, Aimee always felt like she was being spoken at. But at our events, she’s spoken with. 

It’s why she keeps coming back for more. She recognizes that the intimacy and camaraderie of TLL events are rare!

The Magic of Proximity

There’s nothing quite like being in a room with your mentors. It’s exactly why when I first started The Listings Lab, the first thing I did was move to L.A. for six months so I could be closer to my mentor. I wanted to soak up all of his knowledge in person in a way that I just couldn’t do on Zoom.

Aimee feels similarly. She loves the intimacy of being in a room together face-to-face.” She said the conversations reach a depth that virtual sessions can’t quite match.

Our live events aren’t your typical real estate events where 1000 agents are crammed into one room for a seminar.

Instead, they feel intimate. We laugh together, we share our struggles, and we build our visions. Our attendees leave with friends. 

Mastermind With The Right People

Our events aren’t just about the talks my team and I have lined up. Yes, there’s the value and education you get from us.

But what’s just as magical is how you get to learn from the other agents at the events.

Especially for smaller events like our Bahamas retreats, agents must apply. This means everyone who attends is a high-performing, growth-oriented agent with a ton of valuable knowledge and experience to share with the other participants.

No Gatekeeping 

We also have an ‘open book’ policy at our events. There’s absolutely no gatekeeping.

People share everything that’s working in their businesses. From systems to marketing strategies to processes. Nothing is ‘proprietary’ or kept hidden.

This means the group dynamic is one of sharing and supporting, not ego and competition.

A Little Bit Of Business, A Little Bit Of Fun

Another thing that Aimee loves about our events? We’re not all business.

Yes, there’s a ton of business development and value taking place. But we also don’t take ourselves too seriously.

We make time to laugh, to take a break from being real estate agents and entrepreneurs and just be humans. 

Whether it’s bonding over dinners in paradise or even taking a break from business to swim with piggies…we have some serious fun! 

Picture of Jess Retreat Crew Smiling at the Camera While Swimming with Pigs at the Beach | Real Estate Events | The Listings Lab

Our weekends always end with loads of inside jokes.

Real Estate Events Give You The Space To Center Your Business & Personal Growth 

Part of the reason why Aimee keeps coming back to our events is because she feels like we’ve created a space where she just gets to focus on herself. She gets to block out the noise of the every day and tune into self-development.

As a CEO, you must create this space for yourself.

Whether it’s your family, your clients, or your team… there will always be people who need something from you.

But it’s up to you to carve out time where you put your needs first.

Where you focus on your vision, not just the endless demands of the day.

You Can’t Put A Price On Transformation

While investing in these events may seem steep, Aimee feels what she gets is truly priceless.

She believes the ROI from these deep connections and conversations can’t be quantified.

Not only do you get the breakthroughs to take your business to its next level, but you become a stronger leader in the process.

It’s an opportunity to grow as both a CEO and a human being.

If you want to experience the life-changing magic of our events, there’s still time to sign up for my next event in Austin, Texas from November 13-15th.

Here’s what you need to know… 👇🏾

Dates: November 13, 14, 15, 2023

Times: ALL DAY 10am to 5pm each day

Location: Lakeway Resort and Spa

➡️ Join TLL Live In Austin Here

Don’t miss out on your chance to transform your real estate business and life. Secure your spot at The Listings Lab LIVE in Austin from November 13-15!  You’ll get a proven process to scale your business to 7-figures, without the need for a huge team or being a slave to your calendar.

But there’s only a few spots left…

After those 3 days together, you’ll walk away with a customized roadmap so you know exactly what to do to make 2024 your best year yet.

➡️ Secure Your Spot Here

How This Agent Embraced Her Authentic Self On Social Media (And Massively Increase Her Engagement)

Let’s be honest – most real estate marketing is dry as dust.

As agents, we mistakenly think we need to put on this uber-professional, corporate persona.

But guess what? Clients don’t want to work with a generic “realtor robot”.

They want to work with a real human being.

So if you’re struggling to capture attention and connect with your audience, listen up.

I sat down with Pam Orzan, an agent with over 20 years of experience, who went through a total marketing transformation after joining The Listings Lab.

Pam used to create polished marketing that barely got any engagement.

Now, she’s creating content that her audience is absolutely EATING up. And it’s resulting in more leads, appointments booked, and aligned clients.

Screenshot of Pam Orzan Facebook Post Inside the Listings Lab Membership Where She Says: "Just Got a Call, $2M-$3m baby! That's How We Do It In The Listings Lab!"
Here’s what you can learn from Pam’s journey when it comes to creating marketing that truly resonates 👇🏼

Marketing Mindshift

Early on in the program, Pam had a huge lightbulb moment…

One of the things we try to drill down is the mental shift from being merely an agent to a marketer. 

When she heard me say, “You’re a marketer first” – Pam totally shifted the way she approached her business. 

Before joining The Listings Lab, marketing always felt secondary to Pam. Sure, she might have been putting herself out there. But she wasn’t doing it strategically. 

Instead, she was overly focused on the logistical side of real estate – like contracts, transactions, and offers – while letting her marketing fall to the wayside.

The Listings Lab was Pam’s wake-up call…

It didn’t matter how great she was on the operational side, if she couldn’t get clients in the door, her real estate expertise would be useless. 

This shifted Pam’s whole perspective and gave her the kick in the butt to implement the marketing strategies we teach in the program! 

Get Personal

Previously, Pam would create very polished, overly professional marketing videos. 

She’d film in her office with her logo displayed prominently behind her.

Now, Pam films quick, casual videos from her couch or car. These raw, personal videos resonate so much more than the overly corporate ones she used to create – and she’s getting a ton more engagement.

For example, during the COVID-19 Pandemic, Pam reached out to her online audience with a heartfelt message from her couch, checking in with everyone saying she hoped they were holding up okay.

She didn’t worry about fancy editing techniques, or having perfect hair and makeup.

She just hit record and shared from her heart.

The result?

This simple video from Pam’s living room led to an old client reaching out saying how much he appreciated her genuineness.

Even though they hadn’t spoken in years, the client said Pam authenticity shined through –  that she was now his go-to agent when he was ready to buy in Florida.

The lesson?

Stop overthinking your content. You don’t need a script to connect with other humans. The best content is the kind that comes straight from the heart.

Embrace Humor

Think about YOUR average day on social media.

Most of the time, when you’re opening up Instagram you’re usually looking to be entertained! 

That’s why in The Listings Lab, we teach you how to craft compelling personal stories that help you connect with your audience. 

These stories don’t always have to be deep. Sometimes they can be silly, humorous, or even just relatable.

Pam watched this module and ran with it.

So while lots of agents choose to flash their lifestyle, or talk about how many deals they have on their plate – Pam decided one day to show an entirely different side of real estate. 

She told a hilarious story about showing properties on a hot day in a breezy sundress. A little girl became enamored, thinking Pam looked like Cinderella. The girl proceeded to lift Pam’s skirt up in front of everyone, including other realtors!

And guess what?

This funny, personal story drove WAY more engagement than generic real estate tips or market updates.

Find The Enjoyment In Content Creation 

Early on in the program, Pam would plan social media posts weeks in advance. She’d stress about graphics looking perfect and posts being optimized. She had a complicated spreadsheet to track everything that she’d dread filling out. 

But by trying to be overly systematized with her content, she was blocking her creative flow. 

Since joining The Listings Lab, Pam’s confidence in her marketing abilities has skyrocketed. Because of this, she no longer has to plan her posts weeks in advance or stress about having a perfectly organized content calendar.

Now, Pam’s able to find so much more inspiration – she’s always brimming with ideas. 

She’s also been able to get over her fear of not being a good enough writer. 

During one of our weekly coaching calls, Pam was explaining her block around content, telling us she didn’t think her posts were written well enough.

The advice we gave her?

Write how you talk. 

It really gets to be that simple! 

After getting support and coaching in The Listings Lab, Pam no longer worries about being a wordsmith. She speaks from the heart, shares her wisdom, and has so much more fun doing it!

She went from stressed and unsure to clear and confident – and her audience can FEEL her new, infectious energy.

The Bottom Line

If you want to create marketing that genuinely connects with clients, take Pam’s lessons to heart! Don’t be afraid to show your real self on social media and have genuine conversations. Share funny stories that give people a peek into your world.

Ditch the overly professional, corporate persona. 

Get personal and let your personality shine through in your content. Marketing is about starting real conversations, not just promoting yourself.

Want to see more success stories from past and current members of The Listings Lab?

Check out our Success Stories page filled with client testimonials or take a peek at our Client Interviews Playlist on YouTube!

Facebook For Realtors: Tips For Better Reach, Engagement & Lead Generation

One of the BEST social media platforms you need to be leveraging as a real estate agent is Facebook.

Everyone’s on Facebook, so it’s a great way to build connections, showcase your expertise, and get people in your network reaching out to you.

But while Facebook can be a powerful marketing tool, a lot of agents don’t know how to properly leverage it. They might post on the platform, but they get barely any traction.

It’s not that Facebook isn’t good for realtors. It’s that you don’t know how to use it successfully to reach potential clients. 

In this post, I’ll show you how Facebook works, including the big differences between using your personal and business profiles. I’ll share some easy tricks to improve your reach, how to avoid common Facebook mistakes realtors make, and ultimately get way more out of Facebook as a realtor.

The Limitations of Facebook Business Pages For Realtors

Have you tried to use your Facebook business page in the past, but felt discouraged because your posts got barely any reach? 

You’re not alone. 

While having a low reach on your Facebook business page can be frustrating, there’s a good reason for it. 

Facebook is a business, and when you create a business page, you’re essentially telling Facebook “Hey, I’m a business too.” 

And what do businesses do? They pay each other for advertising and visibility.

In short, Facebook really wants you to pay for promoted posts and ads on your business page. It’s a bit of a ‘pay to play’ game. 

That’s why the organic reach on the platform can be so crappy.

So instead of getting disheartened by the platform’s reach, here’s how I choose to look at things.

I view my Facebook business pages like a secondary website. You absolutely need one, and it’s where your ads live if you’re running paid ads. But don’t expect much organic reach and engagement.

For example, even though I have over 300,000 followers across all of my social and marketing platforms, my Facebook business page only has around 10,000 likes. Facebook restricts organic business page reach to nudge you towards paying for ads. 

So if the reach on your business pages is so low, what’s the solution?

It all comes down to knowing how to leverage your personal profile on Facebook.

Maximizing Your Personal Facebook Profile As A Realtor

A lot of realtors are seriously underutilizing their personal Facebook profile.

But when you take the time to properly optimize your Facebook personal profile, it can act as a mini sales funnel for your real estate business. 

If you’ve seen my “3 Steps to Getting Consistent Clients from Social Media” training, you know exactly how to set up your personal profile for success. 

If you want to watch it, join The Listings Lab Facebook Group to get access!

Posting regularly on your personal profile will give you the absolute best organic reach, especially because you already probably have so many friends and connections there.

Don’t have a lot of Facebook friends? Remember, Facebook allows up to 5,000 connections. If you’re not reaching that limit, consider it an opportunity to organically nurture and connect with more people on a platform that offers significant visibility.

A strategic personal Facebook profile can be huge for organic relationship-building. In fact, we have members who have tripled their business solely from optimizing their personal Facebook profiles. 

Don’t overlook this free tool!

Avoid This Most Common Facebook Mistake

Here’s one of the biggest Facebook marketing mistakes I see agents making.

They’re using Facebook as a tool to promote other content they’re making.

Maybe they have a blog, a YouTube channel, or even a podcast.

So they’ll post something like, “I just published a new YouTube video – click here to watch!” and then their post tanks and gets almost no reach.

Here’s why – Facebook and YouTube are competitors.

When you post a YouTube link on Facebook, you’re driving traffic OFF of Facebook’s platform.

So Facebook tanks the reach of those kinds of posts, instead favoring posts that keep you on the platform longer.

This applies to any links off of Facebook – your website, YouTube, etc. Facebook wants you to stick around longer to view more ads, so it restricts the reach of posts that drive external traffic. 

You’ve got to think strategically about how Facebook wants you to use it if you want to maximize your visibility on the platform. 

Another big mistake realtors make?

Posting about complaints and venting on their personal profile. This could be about anything, from bad customer service to issues with companies and overall frustrations.

That stuff is way better suited for something like Twitter, not for converting warm prospects on Facebook. The last thing you want is for people to associate complaining and negativity with your brand.

So instead, keep the content on your personal page focused on just 3 buckets: authority, personal, and social proof content.

➡️ READ MORE: Master Real Estate Content For Social Media With These 3 Types Of High-Converting Posts

Be very mindful of what you’re sharing on Facebook as a realtor, and don’t post anything that would taint your brand’s reputation. 

When you prioritize strategies like this to increase optimization, you’ll increase your reach and engagement on the platform, so you can generate more business off Facebook. So use your Facebook business page as a secondary website—don’t expect great organic reach. Leverage your personal profile for organic relationship-building with potential prospects and leads. And avoid common pitfalls like links away from Facebook or indulging in negativity.

Making these simple Facebook tweaks as a real estate agent will get your content and messaging in front of way more qualified prospects.

Want to learn more about how you can leverage Facebook – and other social media platforms – to fill your calendar with appointments and become the go-to agent in your market?

Then download The Listings Lab Method Guide for free to start signing more clients through social media marketing.

Is Real Estate Burning You Out? This Might Be Why

Feeling exhausted and overwhelmed in your real estate business? 

It’s easy to assume that the overwhelm comes from taking on too much. 

But here’s the honest truth…

From my own personal experience, and my experience coaching thousands of agents, burnout often stems from feeling like you can’t be yourself – or pretending everything is fine when it’s not.

Faking positivity fuels stress. When you try convincing yourself, your audience, and your family that you’re totally happy with your business as-is, it’s exhausting.

Maybe you pretend that your current business is enough, that you love doing EVERYTHING in your business, or that you don’t need more support. Maybe you pretend that an inconsistent, unstable business is perfectly fine. 

Whatever it might be, I’ve been there too.

And this is something no one’s really talking about… but I think it’s important to cover. So let’s dive into the deeper reason as to why so many agents are experiencing burnout.

When ‘Champagne Problems’ Become Too Much To Bear

The first time I hit seven figures selling real estate was the most exhausting period of my life. I had no support, no systems, but pretended everything was great because that’s what everyone expected. My phone would ring and I’d cry, handing it off to my husband.

Some may call those “champagne problems” of having too much business.

But the truth runs deeper than that.

In reality, I was distracting myself from all of my other problems in life by hustling harder in real estate. 

Hustling your way to seven figures is not something I recommend. 

Money is never worth it if it’s at the cost of your time, energy, relationships – all of life’s precious resources. 

Once I built systems, a team, and a plan, everything changed. I no longer felt like I constantly had to hustle and grind just to keep the business afloat. I could take a step back, put systems in place, and stop trying to do everything myself. It made a world of a difference in reducing burnout.

Distracting Ourselves from the Truth

Often, we distract ourselves from facing the hard truth that we’re not happy with our business or life. 

We pile on unneeded tasks, causing overwhelm and burnout.

If you can relate, I’m willing to bet there’s a small voice in your head telling you that you’re meant for more than just the daily grind and hustle.

For me, at a certain point this little voice got so loud that I had no choice but to listen. 

I knew I was meant for more than hustling – that I could create systems for the business I wanted. I didn’t have to keep pushing myself to exhaustion just to hit goals or create the income I desired.

I just had to make the time to put the systems and tools in place.

Making Space For Growth-Orientated Activities 

When you feel deep down that you’re meant for more – better systems, more freedom, consistency – yet can’t find the time to implement your ideas, it can drain the life out of your business.

You have game-changing ideas to elevate your business, but time, energy, and bandwidth are always lacking. There’s always something seemingly more “urgent” on your task list each day.

As a real estate CEO, you need to carve out time and space in your calendar to work on your business, not just in it. You need to prioritize proactiveness, and not just put out fires all day.

If you don’t create space to implement those growth-oriented ideas, you risk heading straight for burnout.

Pretending to be content with the constant hustle can perpetuate harmful narratives. While other industries have evolved beyond the “hustle and grind” mentality, the real estate industry often seems stuck in it…

There’s this prevalent sense that suffering is necessary and expected. But it doesn’t have to be. You just have to make a commitment to building something better than what you’ve currently got. 

“But I Don’t Have Time For Growth”

When people say “I don’t have time,” nothing drives me crazier.

Because let’s get real”

You don’t lack time, it’s just not a priority.

We all make time for priorities. If you want a sustainable, scalable business badly enough, you’ll make time to build it.

The first step is dropping the charade and admitting what you’re doing now isn’t working. 

I get it – admitting that things aren’t perfect is hard. We’ve all been there. The key is what you do next. Take care of yourself first, then take steps to build the business you want. You deserve it, and there’s still time. Don’t wait until it’s too late.

You can take the first step today by booking a call with The Listings Lab. 

Together, we can help you start building a business that feels wildly fulfilling, from the inside out. 

Apply Here To Book A Call With Our Team 

Customer Journey In Real Estate: The Secret To Having 100s Of Leads Reaching Out Each Year

Do you ever wish you had a steady stream of inbound leads reaching out to you on social media?  The key is understanding the role of the customer journey in real estate.

The Customer Journey In Real Estate  

When discussing the customer journey in the context of your real estate business, here’s what I mean. 

The customer journey is the various stages your prospect goes through before they eventually buy.

Everything from the awareness stage, where they first become aware of you, all the way up until the end of the journey when they’re ready to hire you.

To turn cold leads into warm inbound clients, you need to guide your audience through the entire customer journey – with tailored messaging for each stage.

But most agents aren’t doing this. Instead, they’re only speaking to the leads who are in the final stage of their customer journey.

Here’s why this is such a big problem, and what to do instead to start having 100s of qualified leads reach out to you each year!

The Mistake: Only Speaking To Leads At The End of the Customer Journey 

Graphic of a Pie Chart Sharing the Statistics Where 2% of Your Audience is in the "Ready To Buy" Mode Versus 98% of Your Audience You're Ignoring | Real Estate Customer Journey

Did you know that only around 2% of your audience is in “ready to buy” mode at any given time? 

What does this mean? You’re missing out on the 98% of qualified prospects who aren’t ready yet but are in the earlier stages of the customer journey! 

Not only are you ignoring them, but you also likely lack the strategy to move them along and get them closer to being ready to work with you. 

This is where the typical promo real estate posts miss the mark. As I scroll through social media, it’s painful seeing the same stuff from agents over and over again. 

You’re asking for business repeatedly without giving value to audiences in different customer journey stages.

So it’s time to ditch the constant “just listed, just sold” posts and start marketing with your buyer’s journey in mind.

The Solution: Segment Your Audience into The Different Stages Of The Customer Journey 

Diagram Explaining The Three Stages of

Here’s how we fix this—you need a process to speak to audiences in different stages of their real estate journey. You have to be able to activate your entire audience, not just the 2% ready to transact.

There are 3 simple customer journey stages your audience falls into:

  • Early: Far from wanting to move
  • Middle: Thinking about moving
  • Late: Ready to move soon

Anyone following you fits into one of those stages currently. But most agents only market to the last group who’s ready now

You might think that by hard-pitching people and constantly promoting your services, they’ll realize they’re ready to work with you. 

But you can’t rely on brute force to push people along. That’s not how marketing psychology works. Your prospects will just find someone else they resonate with more who respects their timeline.

You need a strategic plan to move people from that first stage, down the funnel, until they reach the ready-to-move stage. This takes time, consistency, and understanding the mindset and motivations of your audience at each customer journey stage.

For those just starting to think about moving, they need education from you. For those getting closer to moving, they need reassurance. Your messaging needs to align with where they are in the customer journey.

How To Guide People Through The Entire Real Estate Customer Journey

Your marketing has to gradually move people through the process. In The Listings Lab, we use a 9-point content system to take people from stranger to client by optimizing messaging for each customer journey stage. You have to move people along or you’ll lose them.

If you’re not building resonance with your audience, you won’t get those inbound messages and requests. That’s what psychology-driven marketing content is all about. 

It’s about being helpful and providing value across the customer journey, not demands, offers, and call-to-actions right away.

You have to nurture your audience, build trust, establish your expertise, and educate people before you make offers or pitches. 

Remember – while some people might binge your content and be willing you work with you in just a few days, many people will take weeks or months before they trust you enough to reach out. 

Once you’ve guided people through this customer journey, they’ll seek you out proactively when they’re ready to move. 

Prioritizing The Customer Journey Leads To Create Life-Long Real Estate Clients

When you market only to people at the bottom of your funnel, you get high audience churn.

Why? 

Because you’re only making yourself relevant to those 2% of people who are in buying mode. 

After people are done buying or selling a home, they’ll likely unfollow you, because you’re only posting your listings and overly sales-y posts.

But when you use the mix of content types we teach in The Listings Lab, you’re relevant to your community no matter what stage of life they’re in.

This is how you build clients that stay with you for life.

You might work with someone and then they’ll keep following you and getting nurtured by your content. In 5 years’ time when they’re ready to move again, you’ll still be top of mind. 

Prioritizing the customer journey in your real estate marketing results in more new clients, more referrals from your audience (even if they haven’t worked with you yet), and more brand evangelists for your business.

That’s why our members consistently get 3-10 extra deals per month by optimizing messaging across the customer journey. 

Remember, most of your audience isn’t ready yet, but they WILL be eventually. It doesn’t matter what your niche is. 

The key is to stop speaking exclusively to the 2% who are ready now. Develop a strategic plan to nurture your audience through an educational journey that turns cold leads into warm inbound clients. 

That’s how you’ll master the customer journey and get hundreds of qualified leads reaching out to you each year! 

Ready to start signing 3-10 more deals per month through social media?

Apply to The Listings Lab and book a call with our team HERE to see how we can help you achieve your business goals.